Authors
Mingliang YUAN, Mengyuan ZHANG, Yu KOU
Publication date
2016/10/15
Journal
Advances in Psychological Science
Volume
24
Issue
10
Pages
1655
Description
Prosocial reputation is the evaluation that prosocial actors acquired regarding his/her prosocial traits. Actors establish prosocial reputation through prosocial behavior. Then prosocial reputation could generate extrinsic prosocial motivation of actors through indirect reciprocity and partner choosing process, and intrinsic prosocial motivation through self-concept. Thus, it could promote actors’ prosocial behavior. The influencing factors of prosocial reputation include actors’ resources at hand, publicity of prosocial behavior, personal benefits, and ways of advertising. Future research should focus on the mutual promotion between prosocial behavior and prosocial reputation, by exploring the interaction effect of the costs and the benefits of actors’ prosocial behavior on prosocial reputation, the moderate effect of actors’ social class (by affecting people’s expectation) on the relationship between prosocial behavior and prosocial reputation, as well as the underlying mechanisms and boundary conditions of how prosocial reputation promotes actors’ prosocial behavior.
Total citations
Scholar articles
M YUAN, M ZHANG, Y KOU - Advances in Psychological Science, 2016