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How does the current paradigm of the host-guest relationship cause the hospitality industry to lag behind in sustainable development? Hospitality is often defined as “a feeling of being welcome”. It is about “welcoming the stranger: a person who comes today and stays tomorrow”, or “a stranger who is treated like a god”. In the current paradigm on the concept of “genuine hospitableness”, the authors see a host indulging his guest. This hospitable host does not want to bother the guest with complex issues of climate change or scarce resources but rather wants to treat him or her as “a god”: the host acts as “a servant”. This view on genuine hospitableness might hinder sustainable practices in hospitality organisations, especially if the (perceived) wishes of the guest are not sustainable. The authors argue that genuine hospitableness needs to be redefined and the concept of the host needs to be expanded to “host as …