View article

Does it pay off to break male gender stereotypes in cross-national ads? A comparison of ad effectiveness between the United Kingdom, Poland and South Africa

Authors

M Zawisza, R Luyt, AM Zawadzka, J Buczny

Publication date

2016

Journal

Journal of Gender Studies

Volume

27

Pages

464-480

Total citations

20182019202020212 2 2

Scholar articles

Does it pay off to break male gender stereotypes in cross-national ads? A comparison of ad effectiveness between the United Kingdom, Poland and South Africa

M Zawisza, R Luyt, AM Zawadzka, J Buczny - Journal of Gender Studies, 2016

Cited by 6 Related articles