Authors
Bruce Mutsvairo, Louis Klamroth, Simon Columbus
Publication date
2012
Book
N. Ekekwe & N. Islam, Disruptive Technologies, Innovation and Global Redesign: Emerging Implications
Pages
345-356
Publisher
Hershey, PA: IG Global
Description
This study examines three classical theories of mass communication to support a hypothesis suggesting that in the age of Internet, these theories are fast becoming extraneous. Theories to be analysed are the cultivation, agenda-setting, and media systems dependence theories. By interviewing over 100 university students based at Amsterdam University College, the authors hope to establish their media behaviours and practices, effectively verifying or disproving the argument that Web technology is masterminding a new revolution, which is uncharacteristically making these theories null and void.
Total citations
Scholar articles
B Mutsvairo, L Klamroth, S Columbus - Disruptive Technologies, Innovation and Global …, 2012