Authors
Jaap Munneke, Artem Belopolsky, Jan Theeuwes
Publication date
2016/8/31
Journal
Journal of Vision
Volume
16
Issue
12
Pages
82-82
Publisher
The Association for Research in Vision and Ophthalmology
Description
Value-driven attentional capture refers to the automatic and involuntary guidance of attention to stimuli that are associated with value. Often this form of attentional selection is based on learned associations between a stimulus and a received (monetary) reward. The rationale is that associating a stimulus with a reward boosts its representation on an attentional priority map, biasing attention towards selection of this stimulus. The work presented here investigates how and to what extent value-signaling distractors capture attention when participants are provided with prior information concerning the target's location. In a series of experiments using a classic visual search paradigm, we provided the participants with a 100% valid cue concerning the target location. At the moment the target appeared at the cued location, a salient and reward-associated distractor appeared elsewhere in the display. The results show that …
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