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This review offers close relationships as a fruitful avenue to address long-lasting questions and current controversies in implicit social cognition research. Close relationships provide a unique opportunity to study strong attitudes that are formed and updated through ongoing contact with significant others and appear to have important downstream consequences. Therefore, close relationship contexts enable researchers to apply fine-grained, dyadic, longitudinal methodologies to provide unique insights regarding whether and how automatic attitudes relate to personal experience, change meaningfully and reliably over time, and predict consequential judgments and behaviors. Further, given that close relationships are critical to people's well-being and health, applying implicit social cognition theories to close relationships may also offer practical benefits regarding real-world issues related to relationship decay. In …