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It has been shown that pure Pavlovian associative reward learning can elicit value-driven attentional capture. However, in previous studies, task-irrelevant and response-independent reward-signalling stimuli hardly competed for visual selective attention. Here we put Pavlovian reward learning to the test by manipulating the extent to which bottom-up (Experiment 1) and top-down (Experiment 2) processes were involved in this type of learning. In Experiment 1, the stimulus, the colour of which signalled the magnitude of the reward given, was presented simultaneously with another randomly coloured stimulus, so that it did not capture attention in a stimulus-driven manner. In Experiment 2, observers performed an attentionally demanding RSVP-task at the centre of the screen to largely tax goal-driven attentional resources, while a task-irrelevant and response-independent stimulus in the periphery signalled the …