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Recent research has shown that reward influences visual perception and cognition in a way that is distinct from the well-documented goal-directed mechanisms. In the current study we explored how task-irrelevant stimulus-reward associations affect processing of stimuli when attention is constrained and reward no longer delivered. During a training phase, participants performed a choice game, exposing them to different reward schedules for different semantic categories of natural scene pictures. In a separate test session in which no additional reward was provided, the differentially rewarded scene categories were used as task-irrelevant non-targets in a rapid serial visual presentation (RSVP) task. Participants performed a detection task on a previously non-rewarded target category. Results show that participants' sensitivity index (d′) for target detection decreased as a function of whether the reward was …