Authors
Arthur Gervais, Alexandros Filios, Vincent Lenders, Srdjan Capkun
Publication date
2017
Conference
Computer Security–ESORICS 2017: 22nd European Symposium on Research in Computer Security, Oslo, Norway, September 11-15, 2017, Proceedings, Part II 22
Pages
21-42
Publisher
Springer International Publishing
Description
Web advertisements, an integral part of today’s web browsing experience, financially support countless websites. Meaningful advertisements, however, require behavioral targeting, user tracking and profile fingerprinting that raise serious privacy concerns. To counter privacy issues and enhance usability, adblockers emerged as a popular way to filter web requests that do not serve the website’s main content. Despite their popularity, little work has focused on quantifying the privacy provisions of adblockers.
In this paper, we develop a quantitative framework to compare the privacy provisions of adblockers objectively. For our methodology, we introduce several privacy metrics that capture not only the technical web architecture but also the underlying corporate institutions of the problem across time and geography.
Using our framework, we quantify the web privacy implications of 12 ad …
Scholar articles
A Gervais, A Filios, V Lenders, S Capkun - Computer Security–ESORICS 2017: 22nd European …, 2017