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Co-authors
- Michael HaenleinProfessor of Marketing, ESCP Business School and University of Liverpool Management SchoolVerified email at escp.eu
- Yubo ChenCoca-Cola Chair Professor, School of Economics and Management, Tsinghua UniversityVerified email at sem.tsinghua.edu.cn
- Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
- Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelVerified email at idc.ac.il
- Yakov BartNortheastern UniversityVerified email at northeastern.edu
- Charles F. HofackerPersis Rockwood Professor of Marketing, Florida State UniversityVerified email at business.fsu.edu
- Sonja GenslerMarketing Center MünsterVerified email at uni-muenster.de
- Chee Wee TanProfessor, The Hong Kong Polytechnic UniversityVerified email at polyu.edu.hk
- Divya RamachandranUniversity of ManitobaVerified email at umanitoba.ca
- Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerified email at uni-koeln.de
- Aric RindfleischUniversity of IllinoisVerified email at illinois.edu
- Manish GangwarIndian School of BusinessVerified email at isb.edu
- Ming-Hui HuangNational Taiwan UniversityVerified email at ntu.edu.tw
- Grzegorz MazurekProfessor of Marketing, Kozminski University; Profesor Marketingu, Akademia LeonaVerified email at kozminski.edu.pl
- Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
- John DeightonProfessor of Business Administration, Harvard Business SchoolVerified email at hbs.edu
- Eitan MullerProfessor of Marketing, New York University and Reichman University (IDC)Verified email at stern.nyu.edu
- Cheryl Burke JarvisPhil Smith Professor of Free Enterprise, Professor of Marketing, Florida Atlantic UniversityVerified email at fau.edu
- Michael SolomonSaint Joseph's UniversityVerified email at sju.edu
- Tracy TUTENVerified email at sofia.edu