| The sport value framework – a new fundamental logic for analyses in sport management H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 6-24, 2014 | 331 | 2014 |
| The sport value framework– a new fundamental logic for analyses in sport management H Woratschek, C Horbel, B Popp 20th European Association for Sport Management (EASM) Conference, 255-256, 2012 | 331 | 2012 |
| Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth B Popp, H Woratschek Journal of Brand Management 24, 250-270, 2017 | 215 | 2017 |
| Introducing branded communities in sport for building strong brand relations in social media B Popp, H Woratschek Sport Management Review, 2015 | 142 | 2015 |
| We love to hate them! Social media-based anti-brand communities in professional football B Popp, CC Germelmann, B Jung International Journal of Sports Marketing and Sponsorship 17 (4), 349-367, 2016 | 127 | 2016 |
| Determining customer satisfaction and loyalty from a value co-creation perspective H Woratschek, C Horbel, B Popp The Service Industries Journal 40 (11-12), 777-799, 2020 | 122 | 2020 |
| How context shapes value co-creation: Spectator experience of sport events C Horbel, B Popp, H Woratschek, B Wilson The Service Industries Journal 36 (11-12), 510-531, 2016 | 121 | 2016 |
| Consumers’ relationships with brands and brand communities–The multifaceted roles of identification and satisfaction B Popp, H Woratschek Journal of Retailing and Consumer Services 35, 46-56, 2017 | 104 | 2017 |
| Relationship building through Facebook brand pages: The multifaceted roles of identification, satisfaction, and perceived relationship investment B Popp, B Wilson, C Horbel, H Woratschek Journal of Strategic Marketing 24 (3-4), 278-294, 2016 | 82 | 2016 |
| Value co-creation in sport management H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 1-5, 2014 | 65 | 2014 |
| Introduction: Value co-creation in sport management H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 1-5, 2014 | 65 | 2014 |
| Special Issue: Value co-creation in sport management. H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 1-109, 2014 | 65 | 2014 |
| Markenerfolg durch Brand Communities: Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren B Popp Springer-Verlag, 2011 | 48* | 2011 |
| Is it really all about money? A study on incentives in elite team sports C Maier, H Woratschek, T Ströbel, B Popp European Sport Management Quarterly 16 (5), 592-612, 2016 | 45 | 2016 |
| Investigating the role of identification for social networking Facebook brand pages B Popp, B Wilson Computers in Human Behavior 84, 141-152, 2018 | 38 | 2018 |
| Videographic analysis of “Weird Guys”: What do relationships mean to football fans? H Woratschek, C Horbel, B Popp The global football industry, 210-236, 2018 | 26 | 2018 |
| A. 1.4 Value Co-Creation C Horbel, H Woratschek, B Popp Handbuch Dienstleistungsmanagement, 63, 2016 | 25 | 2016 |
| Motives for participation in virtual brand communities B Popp, H Woratschek, S Roth | 20 | 2008 |
| Social-media-based antibrand communities opposing sport-team sponsors: Insights from two prototypical communities B Popp, C Horbel, CC Germelmann International Journal of Sport Communication 11 (3), 339-368, 2018 | 18 | 2018 |
| Last-mile delivery methods in E-commerce: does perceived sustainability matter for consumer acceptance and usage? P Klein, B Popp Sustainability 14 (24), 16437, 2022 | 15 | 2022 |
Herbert WoratschekUniversität BayreuthBestätigte E-Mail-Adresse bei uni-bayreuth.de
