| Market orientation, marketing practices, firm characteristics, external environment and performance of tour firms in Kenya WG Njeru University of Nairobi,, 2013 | 77 | 2013 |
| The perceived effects of the three components of market orientation on the performance of tour firms in Kenya WG Njeru, FN Kibera European Scientific Journal 10 (25), 2014 | 27 | 2014 |
| Strategy implementation: McKinsey’s 7S framework configuration and performance of large supermarkets in Nairobi, Kenya WG Njeru, ZB Awino, K Adwet Archives of Business Research 5 (6), 1-17, 2017 | 18 | 2017 |
| Marketing practices, market orientation and performance of tour firms in Kenya: a mediated approach WG Njeru, FN Kibera DBA Africa Management Review 6 (4), 2016 | 9 | 2016 |
| Factors that influence consumer purchasing decisions: The case of mobile phone consumers in Westlands area-Nairobi WG Njeru University of Nairobi, 2008 | 4* | 2008 |
| Marketing Information Systems and Competitive Advantage at Consolidated Bank of Kenya Limited J Thuita, W Njeru European Journal of Business and Management Research 6 (5), 224-227, 2021 | 3 | 2021 |
| THE CORPORATE GOVERNANCE PRACTICES AND PERFORMANCE OF COMMERCIAL BANKS LISTED AT THE NAIROBI SECURITIES EXCHANGE, KENYA N Malesi, W Njeru International Journal of Business Management and Processes (ISSN 2616-3209 …, 2017 | 3 | 2017 |
| Effect of Bank Innovation on the Financial Performance of Commercial Banks in Kenya BM Kivuitu, J Aduda, DE Ochieng, W Njeru African Development Finance Journal 4 (2), 26-43, 2022 | 2 | 2022 |
| Organizational Factors that Influence Implentation of Strategic Plans in Private Secondary Schools in Nairobi A Nyagemi, W Njeru, JM Kinyua | 2 | 2017 |
| The Nexus Between Strategic Planning and Service Delivery Among Agribusiness State Corporations in Kenya BK Mwita, Z Awino, M Ogutu, W Njeru European Journal of Business and Management Research 7 (4), 362-366, 2022 | 1 | 2022 |
| Effect of Market Orientation on the Relationship between Export Strategy and Performance of Large Export Manufacturing Firms in Kenya HK Chebet, M Ogutu, W Njeru, J Njihia African Journal of Emerging Issues 4 (6), 24-43, 2022 | 1 | 2022 |
| Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya A Njonjo, W Njeru, F Kibera, J Owino Journal of Marketing and Consumer Behaviour in Emerging Markets, 37-56, 2021 | 1 | 2021 |
| Business Intelligence Technology and Marketing Strategy in the Retail Sector EO Owuor, W Njeru Advances in Social Sciences Research Journal 5 (11), 2018 | 1 | 2018 |
| Effect of Financial Inclusion on the Relationship between Innovation and Financial Performance of Commercial Banks in Kenya BM Kivuitu, J Aduda, DE Ochieng, W Njeru African Development Finance Journal 4 (1), 13-34, 2022 | | 2022 |
| The joint effect of marketing strategies, firm characteristics and industry competition on export performance of fresh produce firms in kenya A Njonjo, W Njeru, F Kibera, J Owino DBA Africa Management Review 12 (1), 75-87, 2022 | | 2022 |
| Marketing strategies, Industry competition and export performance of fresh produce Firms in Kenya A Njonjo, W Njeru, F Kibera, J Owino Ajbuma, 2022 | | 2022 |
| Seed Marketing-Marketing Process & Tracking (SEMIs) W Njeru University of Nairobi, 2018 | | 2018 |
| Seed Marketing-Need for Customer Information (SEMIs) W Njeru | | 2018 |
| SAS PUBLISHERS PS Serebwa, W Njeru, K Maina, M Sangadji, M Bugis, A Marhaeni, ... | | 2017 |
| Performance Target Setting and Employee Service Delivery at Kirinyaga University, Kenya PS Serebwa, W Njeru, K Maina Scholars Academic and Scientific Publishers, 2017 | | 2017 |
