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William Hedgcock
William Hedgcock
Associate Professor of Marketing, University of Minnesota
Verified email at umn.edu - Homepage
Title
Cited by
Cited by
Year
Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study
W Hedgcock, AR Rao
Journal of Marketing Research 46 (1), 1-13, 2009
2512009
Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
WM Hedgcock, KD Vohs, AR Rao
Journal of Consumer Psychology, 2012
1252012
Could Ralph Nader's entrance and exit have helped Al Gore? The impact of decoy dynamics on consumer choice
W Hedgcock, AR Rao, H Chen
Journal of Marketing Research 46 (3), 330-343, 2009
1112009
Observing product touch: The vicarious haptic effect in digital marketing and virtual reality
AW Luangrath, J Peck, W Hedgcock, Y Xu
Journal of Marketing Research 59 (2), 306-326, 2022
972022
Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”
SA Huettel, JW Payne, C Yoon, R Gonzalez, JR Bettman, W Hedgcock, ...
Journal of Marketing Research 46 (1), 14-24, 2009
88*2009
Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives
SA Malkoc, W Hedgcock, S Hoeffler
Journal of Consumer Psychology, 2013
742013
Age-related differences in discounting future gains and losses.
K Halfmann, W Hedgcock, NL Denburg
Journal of Neuroscience, Psychology, and Economics 6 (1), 42, 2013
692013
Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback
WM Hedgcock, RM Rouwenhorst
Journal for Advancement of Marketing Education 22 (2), 16-25, 2014
392014
Functional Neuroimaging of the Iowa Gambling Task in Older Adults
K Halfmann, W Hedgcock, A Bechara, N Denburg
Neuropsychology, 2014
312014
Individual differences in the neural signature of subjective value among older adults
K Halfmann, W Hedgcock, J Kable, NL Denburg
Social Cognitive and Affective Neuroscience 11 (7), 1111-1120, 2016
302016
Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation
J Park, WM Hedgcock
Journal of Consumer Psychology 26 (3), 395-409, 2016
282016
Relative effects of forward and backward planning on goal pursuit
J Park, FC Lu, WM Hedgcock
Psychological science 28 (11), 1620-1630, 2017
252017
Building strong brand: Three models for developing and implementing brand plans
KL Keller, W Hedgcock
University of Minnesota, 2006
232006
Choosing to choose: The effects of decoys and prior choice on deferral
WM Hedgcock, RS Rao, H Chen
Management Science 62 (10), 2952-2976, 2016
222016
Age-associated executive dysfunction, the prefrontal cortex, and complex decision making
NL Denburg, WM Hedgcock
Aging and decision making, 79-101, 2015
222015
Behavioral and neuroscience methods for studying neuroeconomic processes: What we can learn from framing effects.
IP Levin, T McElroy, GJ Gaeth, W Hedgcock, NL Denburg
American Psychological Association, 2014
172014
A magnetoencephalography study of choice bias
WM Hedgcock, DA Crowe, AC Leuthold, AP Georgopoulos
Experimental brain research 202, 121-127, 2010
132010
The role of the ventromedial prefrontal cortex in purchase intent among older adults
BP Koestner, W Hedgcock, K Halfmann, NL Denburg
Frontiers in Aging Neuroscience 8, 189, 2016
11*2016
Neural correlates of cognitive reappraisal of positive and negative affect in older adults
K Halfmann, W Hedgcock, NL Denburg
Aging & mental health 25 (1), 126-133, 2021
82021
Studying Decision Processes Through Behavioral and Neuroscience Analyses of Framing Effects
I Levin, T McElroy, G Gaeth, W Hedgcock, N Denburg, D Tranel
Neuroeconomics, Judgment, and Decision Making, 131-156, 2014
82014
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