| Marketing: Real people, real decisions MR Solomon Pearson Education, 2009 | 1108 | 2009 |
| Political marketing and stakeholder engagement A Hughes, S Dann Marketing Theory 9 (2), 243-256, 2009 | 128 | 2009 |
| Personal brands: An exploratory analysis of personal brands in Australian political marketing A Hughes Australia and New Zealand Marketing Academy Conference, University of Otago …, 2007 | 65 | 2007 |
| Political Marketing 2006: direct benefit, value and managing the voter relationship A Hughes, S Dann The Australian National University, 1-8, 2006 | 39 | 2006 |
| Market driven political advertising: Social, digital and mobile marketing A Hughes Springer, 2018 | 38* | 2018 |
| Services marketing W Chitty, A Hughes, S D'Alessandro Oxford University Press, 2012 | 24 | 2012 |
| Australian political marketing: substance backed by style A Hughes, S Dann Global political marketing, 82-95, 2010 | 23 | 2010 |
| Defining negative political advertising: definition, features and tactics A Hughes ANZAC Conference, 1-3, 2003 | 21 | 2003 |
| Australian political marketing after Kevin07: Lessons from the 2007 federal election S Dann, A Hughes Monash Business Review 4 (1), 34-37, 2008 | 20 | 2008 |
| Exploring the application of personal brands and opinion leadership in political marketing A Hughes, S Dann, L Neale Australian and New Zealand Marketing Academy (ANZMAC), 2008 | 15 | 2008 |
| Democracy is dead, long live political marketing' A Hughes The Conversation 30, 2011 | 12 | 2011 |
| Political Marketing Redefined: Exploring the Consequences of Stakeholders on the Marketing Mix and Political Consumption A Hughes, S Dann AP - Asia-Pacific Advances in Consumer Research 10, 357-367, 2012 | 9 | 2012 |
| 'The Branding of Political Parties - A Case Study Approach' A Hughes Australia and New Zealand Marketing Academy Conference, 1-9, 2004 | 9 | 2004 |
| Why Negative Political Ads Don’T Work on Gen Y A Hughes Advances in Consumer Reseearch 44, 309-314, 2016 | 5 | 2016 |
| Adoption of Internet Banking by young Australian consumers R Hughes, A Hughes Southern Cross University, 2004 | 5 | 2004 |
| Marketing: Real people, real choices . Frenchs Forest MR Solomon, A Hughes, B Chitty, G Fripp, GW Marshall, EW Stuart NSW: Pearson Education. Design, 2011 | 4 | 2011 |
| Influences and impacts of personal brand and political brand bi-directional A Hughes, S Dann Academy of Marketing Conference, 1-7, 2011 | 4 | 2011 |
| 'Customers, consumers, partners, society and the political party: stakeholders in Australian Political Marketing' A Hughes, S Dann Australia and New Zealand Marketing Academy Conference, 2008 | 4* | 2008 |
| Qualitative Case Analysis of the TeamBeattie. com website A Hughes, S Dann ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 123-130, 2005 | 4 | 2005 |
| Can branding theory be applied to marketing political parties? A case study of the Australian Greens A Hughes Australian and New Zealand Marketing Academy (ANZMAC), 1873-1881, 2003 | 3 | 2003 |
Dr Stephen DannSenior Lecturer, College of Business and Economics, Australian National UniversityVerified email at anu.edu.au
