Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics V Mittal, WA Kamakura Journal of marketing research 38 (1), 131-142, 2001 | 3992 | 2001 |
Market segmentation: Conceptual and methodological foundations M Wedel, WA Kamakura Springer Science & Business Media, 2000 | 3687 | 2000 |
A probabilistic choice model for market segmentation and elasticity structure WA Kamakura, GJ Russell Journal of marketing research 26 (4), 379-390, 1989 | 1966 | 1989 |
The economic worth of celebrity endorsers: An event study analysis J Agrawal, WA Kamakura Journal of marketing 59 (3), 56-62, 1995 | 1709 | 1995 |
Beyond advertising and publicity: Hybrid messages and public policy issues SK Balasubramanian Journal of advertising 23 (4), 29-46, 1994 | 1318 | 1994 |
Measuring brand value with scanner data WA Kamakura, GJ Russell International journal of Research in Marketing 10 (1), 9-22, 1993 | 1246 | 1993 |
Audience response to product placements: An integrative framework and future research agenda SK Balasubramanian, JA Karrh, H Patwardhan Journal of advertising 35 (3), 115-141, 2006 | 828 | 2006 |
Value-system segmentation: Exploring the meaning of LOV WA Kamakura, TP Novak Journal of consumer research 19 (1), 119-132, 1992 | 821 | 1992 |
Assessing the service-profit chain WA Kamakura, V Mittal, F De Rosa, JA Mazzon Marketing science 21 (3), 294-317, 2002 | 806 | 2002 |
Defection detection: Measuring and understanding the predictive accuracy of customer churn models SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason Journal of marketing research 43 (2), 204-211, 2006 | 793 | 2006 |
Country of origin: A competitive advantage? J Agrawal, WA Kamakura International journal of research in Marketing 16 (4), 255-267, 1999 | 784 | 1999 |
Value segmentation: A model for the measurement of values and value systems WA Kamakura, JA Mazzon Journal of consumer research 18 (2), 208-218, 1991 | 543 | 1991 |
Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction WA Kamakura, M Wedel, F De Rosa, JA Mazzon International Journal of Research in marketing 20 (1), 45-65, 2003 | 508 | 2003 |
Factors influencing the price premiums that consumers pay for national brands over store brands R Sethuraman, C Cole Journal of Product & Brand Management 8 (4), 340-351, 1999 | 503 | 1999 |
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses C Bonifield, C Cole Marketing Letters 18, 85-99, 2007 | 497 | 2007 |
Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act SK Balasubramanian, C Cole Journal of marketing 66 (3), 112-127, 2002 | 488 | 2002 |
Understanding the intention to use mobile shopping applications and its influence on price sensitivity T Natarajan, SA Balasubramanian, DL Kasilingam Journal of Retailing and Consumer Services 37, 8-22, 2017 | 454 | 2017 |
Age differences in consumers' search for information: Public policy implications CA Cole, SK Balasubramanian Journal of consumer research 20 (1), 157-169, 1993 | 421 | 1993 |
Consumer decision making and aging: Current knowledge and future directions C Yoon, CA Cole, MP Lee Journal of Consumer Psychology 19 (1), 2-16, 2009 | 404 | 2009 |
Age differences in information processing: Understanding deficits in young and elderly consumers DR John, CA Cole Journal of consumer research 13 (3), 297-315, 1986 | 396 | 1986 |