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balasubramanian, siva k.
balasubramanian, siva k.
Harold L. Stuart Endowed Chair and Associate Dean, IIT Stuart School of Business, Chicago
Verified email at stuart.iit.edu - Homepage
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Cited by
Year
Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics
V Mittal, WA Kamakura
Journal of marketing research 38 (1), 131-142, 2001
39922001
Market segmentation: Conceptual and methodological foundations
M Wedel, WA Kamakura
Springer Science & Business Media, 2000
36872000
A probabilistic choice model for market segmentation and elasticity structure
WA Kamakura, GJ Russell
Journal of marketing research 26 (4), 379-390, 1989
19661989
The economic worth of celebrity endorsers: An event study analysis
J Agrawal, WA Kamakura
Journal of marketing 59 (3), 56-62, 1995
17091995
Beyond advertising and publicity: Hybrid messages and public policy issues
SK Balasubramanian
Journal of advertising 23 (4), 29-46, 1994
13181994
Measuring brand value with scanner data
WA Kamakura, GJ Russell
International journal of Research in Marketing 10 (1), 9-22, 1993
12461993
Audience response to product placements: An integrative framework and future research agenda
SK Balasubramanian, JA Karrh, H Patwardhan
Journal of advertising 35 (3), 115-141, 2006
8282006
Value-system segmentation: Exploring the meaning of LOV
WA Kamakura, TP Novak
Journal of consumer research 19 (1), 119-132, 1992
8211992
Assessing the service-profit chain
WA Kamakura, V Mittal, F De Rosa, JA Mazzon
Marketing science 21 (3), 294-317, 2002
8062002
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason
Journal of marketing research 43 (2), 204-211, 2006
7932006
Country of origin: A competitive advantage?
J Agrawal, WA Kamakura
International journal of research in Marketing 16 (4), 255-267, 1999
7841999
Value segmentation: A model for the measurement of values and value systems
WA Kamakura, JA Mazzon
Journal of consumer research 18 (2), 208-218, 1991
5431991
Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction
WA Kamakura, M Wedel, F De Rosa, JA Mazzon
International Journal of Research in marketing 20 (1), 45-65, 2003
5082003
Factors influencing the price premiums that consumers pay for national brands over store brands
R Sethuraman, C Cole
Journal of Product & Brand Management 8 (4), 340-351, 1999
5031999
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
C Bonifield, C Cole
Marketing Letters 18, 85-99, 2007
4972007
Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act
SK Balasubramanian, C Cole
Journal of marketing 66 (3), 112-127, 2002
4882002
Understanding the intention to use mobile shopping applications and its influence on price sensitivity
T Natarajan, SA Balasubramanian, DL Kasilingam
Journal of Retailing and Consumer Services 37, 8-22, 2017
4542017
Age differences in consumers' search for information: Public policy implications
CA Cole, SK Balasubramanian
Journal of consumer research 20 (1), 157-169, 1993
4211993
Consumer decision making and aging: Current knowledge and future directions
C Yoon, CA Cole, MP Lee
Journal of Consumer Psychology 19 (1), 2-16, 2009
4042009
Age differences in information processing: Understanding deficits in young and elderly consumers
DR John, CA Cole
Journal of consumer research 13 (3), 297-315, 1986
3961986
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