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Venkat Ramaswamy
Venkat Ramaswamy
Professor of Marketing, University of Michigan Ross School of Business
Verified email at umich.edu
Title
Cited by
Cited by
Year
Co-creation experiences: The next practice in value creation
CK Prahalad, V Ramaswamy
Journal of interactive marketing 18 (3), 5-14, 2004
97032004
Co-opting customer competence
CK Prahalad, V Ramaswamy
Harvard business review 78 (1), 79-90, 2000
53002000
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
52522004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
52522004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
52522004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
52522004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
52522004
Co‐creating unique value with customers
CK Prahalad, V Ramaswamy
Strategy & leadership 32 (3), 4-9, 2004
33372004
Co‐creating unique value with customers
CK Prahalad, V Ramaswamy
Strategy & leadership 32 (3), 4-9, 2004
33372004
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S Ramachander
Cultural psychology, 83-96, 2014
18692014
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review, 2003
13752003
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review, 2003
13752003
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review, 2003
13752003
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
13011993
The power of co-creation: Build it with them to boost growth, productivity, and profits
V Ramaswamy, FJ Gouillart
Simon and Schuster, 2010
8362010
The power of co-creation: Build it with them to boost growth, productivity, and profits
V Ramaswamy, FJ Gouillart
Simon and Schuster, 2010
8362010
What is co-creation? An interactional creation framework and its implications for value creation
V Ramaswamy, K Ozcan
Journal of business research 84, 196-205, 2018
7932018
Building the co-creative enterprise
V Ramaswamy, F Gouillart
Harvard business review 88 (10), 100-109, 2010
7262010
The co-creation connection
CK Prahalad, V Ramaswamy
Strategy and business, 50-61, 2002
6542002
Conjoint measurement: Methods and applications
A Gustafsson, A Herrmann, F Huber
Springer Science & Business Media, 2013
6082013
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