| Modern portfolio theory and investment analysis D Shalom, EJ Elton, MJ Gruber, SJ Brown, WN Goetzmann John Wiley & Sons, 2009 | 7182* | 2009 |
| The rise and fall of American growth: The US standard of living since the civil war R Gordon Princeton university press, 2017 | 3519* | 2017 |
| Consumer choice between hedonic and utilitarian goods R Dhar, K Wertenbroch Journal of marketing research 37 (1), 60-71, 2000 | 3446 | 2000 |
| Performance persistence S Drizin, SJ Brown, WN Goetzmann The Journal of finance 50 (2), 679-698, 1995 | 1991* | 1995 |
| Equity portfolio diversification D Shalom Drizin, WN Goetzmann, A Kumar Review of Finance 12 (3), 433-463, 2008 | 1807* | 2008 |
| Survivorship bias in performance studies SJ Brown, W Goetzmann, RG Ibbotson, SA Ross The Review of Financial Studies 5 (4), 553-580, 1992 | 1579 | 1992 |
| Consumer preference for a no-choice option R Dhar Journal of consumer research 24 (2), 215-231, 1997 | 1536 | 1997 |
| Licensing effect in consumer choice U Khan, R Dhar Journal of marketing research 43 (2), 259-266, 2006 | 1350 | 2006 |
| Efficiency and the bear: Short sales and markets around the world D Shalom Drizin, A Bris, WN Goetzmann, N Zhu The Journal of Finance 62 (3), 1029-1079, 2007 | 1242 | 2007 |
| Pairs trading: Performance of a relative-value arbitrage rule E Gatev, WN Goetzmann, KG Rouwenhorst The Review of Financial Studies 19 (3), 797-827, 2006 | 1174 | 2006 |
| Offshore hedge funds: Survival and performance 1989-1995 SJ Brown, WN Goetzmann, RG Ibbotson National Bureau of Economic Research, 1997 | 1073 | 1997 |
| Long-term global market correlations D Shalom Drizin, WN Goetzmann, L Li, KG Rouwenhorst National Bureau of Economic Research, 2001 | 1023* | 2001 |
| Goals as excuses or guides: The liberating effect of perceived goal progress on choice A Fishbach, R Dhar Journal of Consumer Research 32 (3), 370-377, 2005 | 1014 | 2005 |
| Do winners repeat? WN Goetzmann, RG Ibbotson Journal of portfolio management 20 (2), 9-18, 1994 | 1014 | 1994 |
| Up close and personal: Investor sophistication and the disposition effect R Dhar, N Zhu Management science 52 (5), 726-740, 2006 | 910 | 2006 |
| The effect of forced choice on choice R Dhar, I Simonson Journal of marketing research 40 (2), 146-160, 2003 | 897 | 2003 |
| Preference fluency in choice N Novemsky, R Dhar, N Schwarz, I Simonson Journal of marketing research 44 (3), 347-356, 2007 | 876 | 2007 |
| Cognitive dissonance and mutual fund investors WN Goetzmann, N Peles Journal of financial Research 20 (2), 145-158, 1997 | 875 | 1997 |
| Mutual fund styles SJ Brown, WN Goetzmann Journal of financial Economics 43 (3), 373-399, 1997 | 767 | 1997 |
| Portfolio performance manipulation and manipulation-proof performance measures W Goetzmann, J Ingersoll, M Spiegel, I Welch The Review of Financial Studies 20 (5), 1503-1546, 2007 | 766 | 2007 |
