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Mercedes Marzo Navarro
Mercedes Marzo Navarro
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Title
Cited by
Cited by
Year
A new management element for universities: satisfaction with the offered courses
MM Navarro, MP Iglesias, PR Torres
International Journal of educational management 19 (6), 505-526, 2005
6212005
Job satisfaction: empirical evidence of gender differences
J García‐Bernal, A Gargallo‐Castel, M Marzo‐Navarro, P Rivera‐Torres
Women in management review 20 (4), 279-288, 2005
3432005
Measuring customer satisfaction in summer courses
M Marzo‐Navarro, M Pedraja‐Iglesias, M Pilar Rivera‐Torres
Quality assurance in education 13 (1), 53-65, 2005
3342005
The benefits of relationship marketing for the consumer and for the fashion retailers
M Marzo‐Navarro, M Pedraja‐Iglesias, M Pilar Rivera‐Torres
Journal of Fashion Marketing and Management: An International Journal 8 (4 …, 2004
1922004
Wine tourism development from the perspective of the potential tourist in Spain
M Marzo‐Navarro, M Pedraja‐Iglesias
International Journal of Contemporary Hospitality Management 21 (7), 816-835, 2009
1602009
Critical factors of wine tourism: incentives and barriers from the potential tourist's perspective
M Marzo‐Navarro, M Pedraja‐Iglesias
International Journal of Contemporary Hospitality Management 24 (2), 312-334, 2012
1572012
Exploring how influencer and relationship marketing serve corporate sustainability
C Berne-Manero, M Marzo-Navarro
Sustainability 12 (11), 4392, 2020
1442020
Sustainability indicators of rural tourism from the perspective of the residents
M Marzo-Navarro, M Pedraja-Iglesias, L Vinzón
Tourism and Sustainable Development Goals, 148-164, 2020
1202020
Análisis de la satisfacción universitaria en la Facultad de Ingeniería de la Universidad de Talca
H De la Fuente Mella, M Marzo Navarro, MJ Reyes Riquelme
Ingeniare. Revista chilena de ingeniería 18 (3), 350-363, 2010
1162010
Las competencias profesionales demandadas por las empresas: el caso de los ingenieros
M Marzo Navarro, M Pedraja Iglesias, P Rivera Torres
Revista de educación, 2006
1152006
Curricular profile of university graduates versus business demands: Is there a fit or mismatch in Spain?
M Marzo‐Navarro, M Pedraja‐Iglesias, P Rivera‐Torres
Education+ Training 51 (1), 56-69, 2009
101*2009
Profile of a wine tourist and the correspondence between destination and preferred wine: A study in Aragon, Spain
M Marzo‐Navarro, M Pedraja‐Iglesias
Journal of Travel & Tourism Marketing 26 (7), 670-687, 2009
922009
Are there different profiles of wine tourists? An initial approach
M Marzo‐Navarro, M Pedraja‐Iglesias
International Journal of Wine Business Research 22 (4), 349-361, 2010
852010
Innovación en la docencia universitaria a través de la metodología MTD
C Berné Manero, P Lozano Chavarría, M Marzo Navarro
Revista de educación, 2011
522011
Un modelo de relaciones empresa-universidad
MM Navarro, MP Iglesias, PR Torres
Revista europea de dirección y economía de la empresa 17 (1), 39-56, 2008
492008
Key variables for developing integrated rural tourism
M Marzo-Navarro, M Pedraja-Iglesias, L Vinzón
Tourism Geographies 19 (4), 575-594, 2017
482017
Desarrollo del enoturismo desde la perspectiva de las bodegas familiares
MP Iglesias, MM Navarro
Cuadernos de Turismo, 233-249, 2014
422014
The customer concept in university services: A classification
M Marzo, M Pedraja, P Rivera
International Review on Public and Non Profit Marketing 4, 65-80, 2007
372007
The marketing approach in relationships between universities and firms
M Marzo-Navarro, M Pedraja-Iglesias, P Rivera-Torres
Journal of Relationship Marketing 8 (2), 127-147, 2009
312009
Definición y validación de las competencias de los graduados universitarios
M Marzo Navarro, M Pedraga Iglesias, P Rivera Torres
Rev. educ. sup, 49-70, 2006
312006
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