| Consumer expectations of online services in the insurance industry: An exploratory study of drivers and outcomes MD Méndez-Aparicio, A Izquierdo-Yusta, AI Jiménez-Zarco Frontiers in psychology 8, 268205, 2017 | 28 | 2017 |
| Customer experience and satisfaction in private insurance web areas MD Méndez-Aparicio, A Jiménez-Zarco, A Izquierdo-Yusta, ... Frontiers in Psychology 11, 581659, 2020 | 21 | 2020 |
| Determinantes y consecuencias de la experiencia de cliente y la satisfacción en el ámbito digital: un análisis del uso de áreas privadas MD Méndez-Aparicio Tesis Doctoral, Universidad de Burgos, 2019 | 7 | 2019 |
| Studying customer experience and retention using applied data science and artificial intelligence MD Méndez-Aparicio, MP Martínez-Ruiz, A Izquierdo-Yusta, ... Handbook of Research on Applied Data Science and Artificial Intelligence in …, 2021 | 3 | 2021 |
| When responsible production and consumption matter: The case of Danone A Izquierdo-Yusta, MD Méndez-Aparicio, AI Jiménez-Zarco, ... Responsible Consumption and Sustainability: Case Studies from Corporate …, 2023 | 1 | 2023 |
| Metaverse, a holistic vision of the new virtual reality MD Méndez-Aparicio, AI Jiménez-Zarco, A Izquierdo-Yusta Servicio de Publicaciones de la Universidad de Navarra, 2023 | 1 | 2023 |
| Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands AI Jiménez-Zarco, MD Mendez-Aparicio, A Izquierdo-Yusta Journal of Historical Research in Marketing 16 (1), 3-24, 2024 | | 2024 |
| Marketing as a Tool to Bridge the Gap Between Attitude and Sustainable Behavior J Lara-Guillén, MD Méndez-Aparicio, AI Jiménez-Zarco Teaching and Learning for a Sustainable Future: Innovative Strategies and …, 2024 | | 2024 |
| Innovació en Màrqueting MD Méndez-Aparicio, AIJ Zarco, A Izquierdo-Yusta Oikonomics. Revista d'economia, empresa i societat, 1-10, 2023 | | 2023 |
| When Responsible production and consumption matter: the case of Danone MD Méndez-Aparicio, AI Jiménez-Zarco, P Ruíz Martínez | | 2023 |
| Reverse Logistics and Marketing as Tools for Sustainability J Lara-Guillén, AI Jiménez-Zarco, MD Méndez-Aparicio Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023 | | 2023 |
| Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence AI Jiménez Zarco, MD Mendez Aparicio, MP Martínez Ruiz, ... IGi Global (, España), 2021 | | 2021 |
| Innovando en Marketing. Metaverso, un análisis 360 MD Méndez-Aparicio, AI Jiménez-Zarco, A Izquierdo-Yusta | | |
| Innovació en Màrqueting. Metavers, una anàlisi 360 MD Méndez-Aparicio, AI Jiménez-Zarco, A Izquierdo-Yusta | | |
ALICIA IZQUIERDO YUSTAUniversidad de BurgosDirección de correo verificada de ubu.es
