| Abandon statistical significance BB McShane, D Gal, A Gelman, C Robert, JL Tackett The American Statistician 73 (sup1), 235-245, 2019 | 1003 | 2019 |
| Abandon statistical significance BB McShane, D Gal, A Gelman, C Robert, JL Tackett The American Statistician 73 (sup1), 235-245, 2019 | 1003 | 2019 |
| Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal Journal of consumer research 43 (4), 567-582, 2016 | 818 | 2016 |
| Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding A Chernev, R Hamilton, D Gal Journal of Marketing 75 (3), 66-82, 2011 | 583 | 2011 |
| Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues A Chernev, D Gal Journal of Marketing Research 47 (4), 738-747, 2010 | 302 | 2010 |
| The loss of loss aversion: Will it loom larger than its gain? D Gal, DD Rucker Journal of Consumer Psychology 28 (3), 497-516, 2018 | 272 | 2018 |
| A psychological law of inertia and the illusion of loss aversion D Gal Judgment and Decision making 1 (1), 23-32, 2006 | 240 | 2006 |
| Marketing agility: The concept, antecedents, and a research agenda K Kalaignanam, KR Tuli, T Kushwaha, L Lee, D Gal Journal of Marketing 85 (1), 35-58, 2021 | 230 | 2021 |
| Statistical significance and the dichotomization of evidence BB McShane, D Gal Journal of the American Statistical Association 112 (519), 885-895, 2017 | 193 | 2017 |
| From compensatory consumption to adaptive consumption: The role of self-acceptance in resolving self-deficits S Kim, D Gal Journal of Consumer Research 41 (2), 526-542, 2014 | 147 | 2014 |
| When in doubt, shout! Paradoxical influences of doubt on proselytizing D Gal, DD Rucker Psychological Science 21 (11), 1701-1707, 2010 | 131 | 2010 |
| Bringing us together or driving us apart: The effect of soliciting consumer input on consumers’ propensity to transact with an organization W Liu, D Gal Journal of Consumer Research 38 (2), 242-259, 2011 | 120 | 2011 |
| Real men don’t eat quiche: Regulation of gender-expressive choices by men D Gal, J Wilkie Social Psychological and Personality Science 1 (4), 291-301, 2010 | 118 | 2010 |
| Can small victories help win the war? Evidence from consumer debt management D Gal, BB McShane Journal of Marketing Research 49 (4), 487-501, 2012 | 112 | 2012 |
| Generating business intelligence through social media analytics: Measuring brand personality with consumer-, employee-, and firm-generated content Y Hu, A Xu, Y Hong, D Gal, V Sinha, R Akkiraju Journal of Management Information Systems 36 (3), 893-930, 2019 | 100 | 2019 |
| Cross-modal influences on gustatory perception D Gal, SC Wheeler, B Shiv Available at SSRN 1030197, 2007 | 98 | 2007 |
| Blinding us to the obvious? The effect of statistical training on the evaluation of evidence BB McShane, D Gal Management Science 62 (6), 1707-1718, 2016 | 87 | 2016 |
| Answering the unasked question: Response substitution in consumer surveys D Gal, DD Rucker Journal of Marketing Research 48 (1), 185-195, 2011 | 80 | 2011 |
| Grapes of wrath: The angry effects of self-control D Gal, W Liu Journal of Consumer Research 38 (3), 445-458, 2011 | 70 | 2011 |
| Identity-signaling behavior D Gal The Cambridge handbook of consumer psychology 257, 2015 | 54 | 2015 |
