| Friends, fans, and followers: do ads work on social networks? DG Taylor, JE Lewin, D Strutton Journal of Advertising Research 51 (1), 258-275, 2011 | 1230 | 2011 |
| Self-enhancement as a motivation for sharing online advertising DG Taylor, D Strutton, K Thompson Journal of Interactive Advertising 12 (2), 13-28, 2012 | 315 | 2012 |
| Predicting mobile app usage for purchasing and information-sharing DG Taylor, M Levin International Journal of Retail & Distribution Management, 2014 | 285 | 2014 |
| Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors DG Taylor, D Strutton Journal of business research 63 (9), 950-956, 2010 | 276 | 2010 |
| Privacy concern and online personalization: The moderating effects of information control and compensation DG Taylor, DF Davis, R Jillapalli Electronic Commerce Research 9 (3), 203-223, 2009 | 242 | 2009 |
| Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion DG Taylor, DG Taylor, D Strutton, D Strutton Journal of Research in Interactive Marketing 10 (3), 231-248, 2016 | 218 | 2016 |
| Exploring effects of online shopping experiences on browser satisfaction and e-tail performance I Pentina, A Amialchuk, DG Taylor International Journal of Retail & Distribution Management 39 (10), 742-758, 2011 | 201 | 2011 |
| Investigating generational differences in e-WOM behaviours: for advertising purposes, does X= Y? D Strutton, DG Taylor, K Thompson International Journal of Advertising 30 (4), 559-586, 2011 | 186 | 2011 |
| Mobile application adoption by young adults: A social network perspective DG Taylor, TA Voelker, I Pentina | 143 | 2011 |
| Putting the “self” in selfies: how narcissism, envy and self-promotion motivate sharing of travel photos through social media DG Taylor Journal of Travel & Tourism Marketing 37 (1), 64-77, 2020 | 115 | 2020 |
| Do microblog postings influence consumer perceptions of retailers'e-servicescapes? GA Tran, D Strutton, DG Taylor Management Research Review 35 (9), 818-836, 2012 | 65 | 2012 |
| The impact of workload, productivity, and social support on burnout among marketing faculty during the COVID-19 pandemic DG Taylor, M Frechette Journal of Marketing Education 44 (2), 134-148, 2022 | 54 | 2022 |
| The roles of self‐discrepancy and social support in young females' decisions to undergo cosmetic procedures I Pentina, DG Taylor, TA Voelker Journal of Consumer Behaviour 8 (4), 149-165, 2009 | 46 | 2009 |
| Exploring source effects for online sales outcomes: the role of avatar-buyer similarity I Pentina, DG Taylor Journal of Customer Behaviour 9 (2), 135-150, 2010 | 42 | 2010 |
| Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon? I Pentina, DG Taylor Journal of Interactive Advertising 13 (2), 67-75, 2013 | 25 | 2013 |
| Value co-creation through branded apps: enhancing perceived quality and brand loyalty T Tran, DG Taylor, C Wen Journal of Research in Interactive Marketing 17 (4), 562-580, 2022 | 23 | 2022 |
| Social media usage, FOMO, and conspicuous consumption: An exploratory study: An Abstract DG Taylor Academy of Marketing Science World Marketing Congress, 857-858, 2018 | 18 | 2018 |
| “I speak, therefore I am”: Identity and self-constructionas motivation to engage in electronic word of mouth DG Taylor University of North Texas, 2010 | 12 | 2010 |
| What would Don Draper do? Rules for restoring the contemporary agency mojo D Strutton, DG Taylor Business Horizons 54 (5), 467-479, 2011 | 6 | 2011 |
| Fighting dragons with dragons: Approaches for negotiating with Chinese partners D Strutton, GA Tran, DG Taylor Business Horizons 56 (5), 561-572, 2013 | 5 | 2013 |
Iryna PentinaUniversity of ToledoVerified email at utoledo.edu
