| “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews LM Willemsen, PC Neijens, F Bronner, JA De Ridder Journal of Computer-Mediated Communication 17 (1), 19-38, 2011 | 570 | 2011 |
| Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses SC Boerman, EA Van Reijmersdal, PC Neijens Journal of Communication 62 (6), 1047-1064, 2012 | 516 | 2012 |
| The differential impact of statistical and narrative evidence on beliefs, attitude, and intention: A meta-analysis S Zebregs, B van den Putte, P Neijens, A de Graaf Health communication 30 (3), 282-289, 2015 | 332 | 2015 |
| Effects of television brand placement on brand image EA Van Reijmersdal, PC Neijens, EG Smit Psychology & marketing 24 (5), 403-420, 2007 | 312 | 2007 |
| The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting M Moorman, PC Neijens, EG Smit Journal of Advertising 31 (4), 27-40, 2002 | 308 | 2002 |
| Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations SC Boerman, EA Van Reijmersdal, PC Neijens Psychology & Marketing 31 (3), 214-224, 2014 | 277 | 2014 |
| The infotainment of politics K Brants, P Neijens Political Communication 15 (2), 149-164, 1998 | 275 | 1998 |
| Measuring media exposure in a changing communications environment CH De Vreese, P Neijens Communication Methods and Measures 10 (2-3), 69-80, 2016 | 248 | 2016 |
| A new branch of advertising: Reviewing factors that influence reactions to product placement E Van Reijmersdal, P Neijens, EG Smit Journal of advertising research 49 (4), 429-449, 2009 | 242 | 2009 |
| Using eye tracking to understand the effects of brand placement disclosure types in television programs SC Boerman, EA Van Reijmersdal, PC Neijens Journal of Advertising 44 (3), 196-207, 2015 | 236 | 2015 |
| How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use T Araujo, A Wonneberger, P Neijens, C de Vreese Communication Methods and Measures 11 (3), 173-190, 2017 | 227 | 2017 |
| Effects of advertising likeability: A 10-year perspective EG Smit, L Van Meurs, PC Neijens Journal of Advertising Research 46 (1), 73-83, 2006 | 210 | 2006 |
| Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands T Araujo, P Neijens, R Vliegenthart International Journal of Advertising 36 (3), 496-513, 2017 | 208 | 2017 |
| Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens Electronic Commerce Research and Applications 35, 100854, 2019 | 203 | 2019 |
| Readers' reactions to mixtures of advertising and editorial content in magazines E Van Reijmersdal, P Neijens, E Smit Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005 | 198 | 2005 |
| The ironic effect of source identification on the perceived credibility of online product reviewers LM Willemsen, PC Neijens, F Bronner Journal of Computer-Mediated Communication 18 (1), 16-31, 2012 | 193 | 2012 |
| Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses AR Smink, EA Van Reijmersdal, G Van Noort, PC Neijens Journal of Business Research 118, 474-485, 2020 | 187 | 2020 |
| The relat ion between actual and perceived interactivity HAM Voorveld, PC Neijens, EG Smit Journal of Advertising 40 (2), 77-92, 2011 | 184 | 2011 |
| Audience experiences of media context and embedded advertising: A comparison of eight media F Bronner, P Neijens International Journal of Market Research 48 (1), 81-100, 2006 | 175 | 2006 |
| Opening the black box: Understanding cross-media effects HAM Voorveld, PC Neijens, EG Smit Journal of Marketing Communications 17 (02), 69-85, 2011 | 173 | 2011 |
