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Atul Kulkarni
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Cited by
Year
The Language of Marketplace Rituals: Implications for Customer Experience Management
CC Otnes, BE Ilhan, A Kulkarni
Journal of Retailing 88 (3), 367-383, 2012
1252012
Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing
AA Kulkarni, H Yuan
Journal of Advertising 44 (3), 254-263, 2015
372015
Boomerang Effect of Incentive Reminders During a Shopping Trip
AA Kulkarni, XC Wang, H Yuan
Journal of Consumer Marketing 36 (5), 592-599, 2019
122019
Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence
AA Kulkarni, H Yuan
Journal of Behavioral Decision Making 30 (5), 1041-1051, 2017
102017
The Role of Congruence Theory in Consumer Response to Business-To-Consumer Gift Giving
A Kulkarni, C Otnes, J Ruth, T White
NA - Advances in Consumer Research 35, 901-902, 2008
62008
No Shipping Fees or Free Shipping? Impact of Temporal Proximity on the Relative Effectiveness of Promotional Framing
AA Kulkarni
Journal of Promotion Management 26 (1), 50-74, 2020
42020
Consumers’ Use of an Expected Future Price as a Reference: An Investigation of the Psychological and Contextual Antecedents
AA Kulkarni
University of Illinois at Urbana-Champaign, 2011
22011
Induction of Construal-Level Mindset via Experience of Surprise: An Abstract
AA Kulkarni, J Vanhamme
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
12018
Consumers’ Search Intentions in Response to Conditional Promotions
A Kulkarni, H Yuan
NA - Advances in Consumer Research 40, 802-803, 2012
12012
Induction of Construal-Level Mindset Via Surprise and the Follow-Up Effect on Consumer Evaluations and Judgments
AA Kulkarni, J Vanhamme
Proceedings of the Society of Consumer Psychology 2018 Winter Conference, 5-5, 2018
2018
Induction of Construal-Level Mindset Via Surprise and the Follow-Up Effect on Consumer Evaluations and Judgments
AA Kulkarni, J Vanhamme
NA - Advances in Consumer Research 46, 916-916, 2018
2018
Boomerang Effect of Conditional Promotions in Shopping Cart Abandonments
A Kulkarni, C Wang, H Yuan
NA - Advances in Consumer Research 44, 745-745, 2016
2016
Boomerang Effect of the Conditional Promotions: Implications for Shopping Cart Abandonment
H Yuan, A Kulkarni, C Wang
2015 SMA Proceedings- Real Time Marketing, 442-443, 2015
2015
The Effect of Price Promotion Patterns on Consumers’ Use of an Expected Price As a Reference Price
A Kulkarni, K Monroe
NA - Advances in Consumer Research 41, 819-819, 2013
2013
Asymmetries in the Impact of Action and Inaction Regret: When and Why Do They Occur?
A Kulkarni, R Adaval
NA - Advances in Consumer Research 40, 1120-1120, 2012
2012
The Consequences of the Horizontal-Vertical Cultural Distinction for Consumer Responses to Advertising Messages
AA Kulkarni, S Shavitt
Advances in Consumer Psychology 1, 241-241, 2009
2009
The Influence of Change-Focused Advertising Appeals and Self-Referencing on Consumer Persuasion
JA Ruth, L Tuncay, A Kulkarni, C Otnes
2009 AMA Educators’ Proceedings- Enhancing Knowledge Development in …, 2009
2009
The Structure and Function of Language in the Strategic Rituals of Service Providers
CC Otnes, BE Ilhan, A Kulkarni
2008 AMA Winter Educators’ Proceedings- Marketing Theory and Applications 19 …, 2008
2008
The Influence of Self-Referencing and Change-Focused Advertising Appeals
J Ruth, CC Otnes, L Tuncay, AA Kulkarni
Proceedings of the Society for Consumer Psychology 2007 Winter Conference, 2-2, 2007
2007
Consumer Purchasing Decisions with Regard to Environmentally Friendly Products vis-á-vis Environmentally Unfriendly Products
AA Kulkarni
University of Illinois at Urbana-Champaign, 2005
2005
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