| Mining web logs to improve website organization R Srikant, Y Yang Proceedings of the 10th international conference on World Wide Web, 430-437, 2001 | 237 | 2001 |
| Web user behavioral profiling for user identification YC Yang Decision Support Systems 49 (3), 261-271, 2010 | 157 | 2010 |
| Evaluation of online personalization systems: A survey of evaluation schemes and a knowledge-based approach Y Yang, B Padmanabhan Journal of Electronic Commerce Research 6 (2), 112, 2005 | 69 | 2005 |
| Computational advertising: A paradigm shift for advertising and marketing? Y Yang, YC Yang, BJ Jansen, M Lalmas IEEE Intelligent Systems 32 (3), 3-6, 2017 | 68 | 2017 |
| GHIC: A hierarchical pattern-based clustering algorithm for grouping Web transactions Y Yang, B Padmanabhan IEEE Transactions on knowledge and data Engineering 17 (9), 1300-1304, 2005 | 59 | 2005 |
| Optimal budget allocation across search advertising markets Y Yang, D Zeng, Y Yang, J Zhang informs Journal on Computing 27 (2), 285-300, 2015 | 45 | 2015 |
| Segmenting customer transactions using a pattern-based clustering approach Y Yang, B Padmanabhan Third IEEE International Conference on Data Mining, 411-418, 2003 | 44 | 2003 |
| Toward user patterns for online security: Observation time and online user identification YC Yang, B Padmanabhan Decision Support Systems 48 (4), 548-558, 2010 | 40 | 2010 |
| Clickprints on the web: Are there signatures in web browsing data? B Padmanabhan, YC Yang Available at SSRN 931057, 2007 | 28 | 2007 |
| Research Note—Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone RR Chen, E Gerstner, Y Yang Marketing Science 28 (3), 599-608, 2009 | 23 | 2009 |
| Free shipping and repeat buying on the internet: theory and evidence Y Yang, S Essegaier, DR Bell Manuscript, Wharton School, University of Pennsylvania, 2005 | 22 | 2005 |
| Oops! SQ Links | 20 | |
| Discovery of online shopping patterns across websites Y Yang, H Liu, Y Cai INFORMS Journal on Computing 25 (1), 161-176, 2013 | 19 | 2013 |
| Keyword optimization in sponsored search advertising: A multilevel computational framework Y Yang, BJ Jansen, Y Yang, X Guo, D Zeng IEEE Intelligent Systems 34 (1), 32-42, 2019 | 17 | 2019 |
| Customer bill of rights under no-fault service failure: Confinement and compensation RR Chen, E Gerstner, Y Yang Marketing Science 31 (1), 157-171, 2012 | 17 | 2012 |
| On Evaluating Online Personalization Y Yang, B Padmanabhan Proceedings of the Workshop on Information Technology and Systems, 35-41, 2001 | 15 | 2001 |
| Mining bilateral reviews for online transaction prediction: A relational topic modeling approach J Chen, Y Yang, H Liu Information Systems Research 32 (2), 541-560, 2021 | 13 | 2021 |
| Product selection for promotion planning Y Yang, C Hao Knowledge and information systems 29, 223-236, 2011 | 12 | 2011 |
| A tree-based contrast set-mining approach to detecting group differences H Liu, Y Yang, Z Chen, Y Zheng INFORMS Journal on Computing 26 (2), 208-221, 2014 | 10 | 2014 |
| Discovery of periodic patterns in sequence data: A variance-based approach Y Yang, B Padmanabhan, H Liu, X Wang INFORMS Journal on Computing 24 (3), 372-386, 2012 | 9 | 2012 |
