| The impact of storytelling in creating firm and customer connections in online environments E Kemp, MD Porter III, NA Anaza, DJ Min Journal of Research in Interactive Marketing 15 (1), 104-124, 2021 | 79 | 2021 |
| The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product JAG Folse, MD Porter III, MB Godbole, KE Reynolds Psychology & Marketing 33 (9), 747-760, 2016 | 76 | 2016 |
| Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance E Kemp, M Bui, MD Porter, III Journal of Consumer Marketing 38 (3), 282-292, 2021 | 56 | 2021 |
| I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions MM Lastner, P Fennell, JAG Folse, DH Rice, MD Porter III Psychology & Marketing 36 (7), 700-715, 2019 | 49 | 2019 |
| Hope across the seas: the role of emotions and risk propensity in medical tourism advertising E Kemp, KH Williams, MD Porter III International Journal of Advertising 34 (4), 621-640, 2015 | 22 | 2015 |
| WOM Or eWOM, Is there a difference?: an extension of the social communication theory to consumer purchase related attitudes MD Porter Louisiana State University and Agricultural & Mechanical College, 2017 | 14 | 2017 |
| I heard it through the grapevine: managing and engaging customers on the web E Kemp, MD Porter, NR Fuller, KS Min Journal of Marketing Theory and Practice 28 (3), 256-271, 2020 | 7 | 2020 |
| Addressing barriers to mental health wellness: Prescriptions for marketing E Kemp, CD Davis, MD Porter III Journal of Public Policy & Marketing 42 (3), 262-278, 2023 | 6 | 2023 |
| Information transparency: examining physicians’ perspectives toward online consumer reviews in the United States E Kemp, MD Porter III, C Albert, KS Min International Journal of Healthcare Management 14 (4), 1050-1056, 2021 | 6 | 2021 |
| The impact of marginalization on entrepreneurs’ online presence and firm performance NR Fuller, MD Porter III, EA Kemp Journal of Research in Marketing and Entrepreneurship 24 (1), 161-175, 2022 | 2 | 2022 |
| Awareness as wellness: Examining disparities in mental health care E Kemp, M Porter, C Davis, KM Williams Journal of Cultural Marketing Strategy 6 (2), 102-114, 2022 | 2 | 2022 |
| # OPENFORBUSINESS: STUDENT PROMOTION OF COMMUNITY ORGANIZATIONS AND BUSINESSES ON SOCIAL MEDIA Z Xu, F Parra, A Peters, MD Porter III, J Woods Marketing Education Review 33 (2), 107-112, 2023 | | 2023 |
| The role of stigma and spirituality on mental health help-Seeking behavior: an experimental approach E Kemp, MD Porter, JS Cromartie, KM Williams Journal of Communication in Healthcare 16 (2), 197-204, 2023 | | 2023 |
| More Than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses? An Abstract MD Porter III, M Bell, F Parra, WK Story Academy of Marketing Science Annual Conference, 381-382, 2022 | | 2022 |
| The Impact of Marginalization on Online Marketing NR Fuller, MD Porter III, EA Kemp Academy of Marketing Science Annual Conference-World Marketing Congress, 405-416, 2021 | | 2021 |
| YOU ARE WHAT THEY SAY YOU ARE: MANAGING YOUR ONLINE BRAND REPUTATION E Kemp, MD Porter III, NR Fuller, KS Min 2020 AMA Summer Academic Conference, 847, 2020 | | 2020 |
| You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes MM Lastner, P Fennell, JAG Folse, DH Rice, MD Porter Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| An Examination of the Effects of Effort on Price Fairness Judgments MM Lastner, P Fennell, JAG Folse, MD Porter Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Online Advertising Using Facebook Photos: the Risk and Reward of Using Consumers’ Profile Pictures MD Porter, M Lastner Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
