| Understanding customer satisfaction of internet banking: A case study in Malacca GM Ling, YS Fern, LK Boon, TS Huat Procedia Economics and Finance 37, 80-85, 2016 | 228 | 2016 |
| Generation Y's purchase intention towards natural skincare products: A PLS-SEM analysis LK Boon, YS Fern, LH Chee Global Business and Management Research 12 (1), 61-77, 2020 | 48 | 2020 |
| Product packaging: Impact on customers’ purchase intention SF Yeo, CL Tan, KB Lim, YH Khoo International Journal of Business and Society 21 (2), 857-864, 2020 | 35 | 2020 |
| Effects of Social Media Advertising on Consumers' Online Purchase Intentions SF Yeo, CL Tan, KB Lim, JY Leong, YCI Leong Global Business and Management Research 12 (1), 89-106, 2020 | 35 | 2020 |
| Factors affecting individual job performance LK Boon, YS Fern, CC Sze, OK Yean International Conference on Management, Economics and Finance, 2012 | 34 | 2012 |
| The effect of celebrity endorser towards customer purchase intention YS Fern, LK Boon, GM Ling, TS Huat Advanced Science Letters 21 (6), 2163-2165, 2015 | 28 | 2015 |
| A study on consumer adoption of ride-hailing apps in Malaysia KB Lim, SF Yeo, ML Goh, JAX Gan Journal of Fundamental and Applied Sciences 10 (6S), 1132-1142, 2018 | 27 | 2018 |
| A study of purchasing intention of private label brands in Malaysia LK Boon, YS Fern, YW Meng Global Business and Management Research 10 (3), 1025, 2018 | 24 | 2018 |
| The study of customer satisfaction of Shopee customers in Malaysia KB Lim, YS Fern International Journal of Entrepreneurship, Business and Creative Economy 1 …, 2021 | 23 | 2021 |
| A study on consumer switching behaviour in telecommunication industry KB Lim, SF Yeo, ML Goh, WM Koh Journal of Fundamental and Applied Sciences 10 (6S), 1143-1153, 2018 | 20 | 2018 |
| Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel SF Yeo, CL Tan, KB Lim, ML Goh, FA Wahab International Journal of Accounting, Finance and Business (IJAFB) 5 (30), 31-41, 2020 | 12 | 2020 |
| Factors affecting purchasing intention by using mobile shopping applications in Malaysia KB Lim, SF Yeo, JC Wong International Journal of Business and Society 21 (3), 1058-1067, 2020 | 11 | 2020 |
| Mobile advertising: An insight of consumers’ attitude L Boon, Y Fern, C Lee Researchgate. Net, 2019 | 8 | 2019 |
| Mobile advertising: behavioural intention among undergraduates in Malaysia YS Fern, TC Ling, LK Boon, SWL Fong, FM Jie International Journal of Engineering & Technology 7 (3.21), 232-237, 2018 | 8 | 2018 |
| To Buy or Not to Buy: Factors that Influence Consumers' Intention to Purchase Grocery Online. SF Yeo, CL Tan, KB Lim, JH Wan Management & Accounting Review 19 (3), 2020 | 7 | 2020 |
| Purchase intention of consumers from Melaka towards mobile advertising GM Ling, TS Huat, YS Fern, LK Boon International Journal of Supply Chain Management, 2018 | 7 | 2018 |
| Effects of Live Video Streaming Towards Online Purchase Intention KB Lim, SF Yeo, HKW Alfredo International Journal of Industrial Management 11, 250-256, 2021 | 5 | 2021 |
| Physical Store Purchase Intention: The Study of Comics Book in Malaysia. SF Yeo, CL Tan, KB Lim, I Leong, MY Lee Global Business & Management Research 10 (3), 2018 | 5 | 2018 |
| User acceptance of Bancassurance in Malaysia LK Boon, TS Chein, C Yittjia International conference on management, economics and finance proceedings, 2012 | 4 | 2012 |
| Customer Satisfaction On E-Banking Service Quality In Malaysia KB Lim, SF Yeo, YN Tey, CL Tan International Journal of Entrepreneurship, Business and Creative Economy 3 …, 2023 | 3 | 2023 |
Sook Fern YeoAssistant Professor, Faculty of Business, Multimedia University, MalaysiaVerified email at mmu.edu.my
