| Destination perceived quality, tourist satisfaction and word-of-mouth TL Wang, PTK Tran, VT Tran Tourism Review 72 (4), 392-410, 2017 | 232 | 2017 |
| Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam VT Tran, NP Nguyen, PTK Tran, TN Tran, TTP Huynh Tourism Review, 704-720, 2019 | 123 | 2019 |
| Job satisfaction, employee loyalty and job performance in the hospitality industry: A moderated model TKP Tran, TV Tran Asian Economic and Financial Review 10 (6), 698-713, 2020 | 103 | 2020 |
| The relationships among brand equity, brand preference, and purchase intention: empirical evidence from the motorbike market in Vietnam TT Vinh International Journal of Economics and Finance 8 (3), 75-84, 2016 | 65 | 2016 |
| Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequency PKT Tran, PD Nguyen, AHN Le, VT Tran Tourism Review 77 (1), 287-301, 2022 | 61 | 2022 |
| Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam PKT Tran, VK Nguyen, VT Tran Journal of Product & Brand Management 30 (1), 180-194, 2021 | 52 | 2021 |
| Examining the interrelationships among destination brand image, destination perceived quality, tourist satisfaction and tourist loyalty: evidence from Danang city, Vietnam TT Vinh, TTK Phuong International Journal of Tourism Policy 7 (4), 352-374, 2017 | 35 | 2017 |
| Modeling behavioral intention toward traveling in times of a health-related crisis DN Su, KPT Tran, LNT Nguyen, THT Thai, THT Doan, VT Tran Journal of Vacation Marketing 28 (2), 135-151, 2022 | 32 | 2022 |
| The relationship between components of customer-based brand equity for destination: Conceptual framework and preliminary testing for scales TT Vinh, VTQ Nga South East Asia Journal of Contemporary Business, Economics and Law 7 (2), 47-53, 2015 | 32 | 2015 |
| The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam TT Vinh, TTK Phuong, VTQ Nga, NP Nguyen International Journal of Electronic Customer Relationship Management 12 (2 …, 2019 | 31 | 2019 |
| Proposing a theoretical model to determine factors effecting on job satisfaction, job performance and employee loyalty for technology information (IT) workers TTK Phuong, TT Vinh Proceeding- The 13th international conference on knowledge- based economy …, 2017 | 28* | 2017 |
| The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam TV Tran, QN Vo Thi, PN Nguyen | 24 | 2020 |
| AN EXPLORATION IN THE THEORY OF PLANNED BEHAVIOR: A CASE OF ORGANIC FOOD IN VIETNAM TN Tuan, TT Vinh International Journal of Applied Business and Economic Research 14 (6), 4951 …, 2016 | 23 | 2016 |
| Proposing an extension of the technology acceptance model to explain Facebook user acceptance of Facebook event page TTK Phuong, TT Vinh Asian Social Science 13 (6), 133, 2017 | 19 | 2017 |
| Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam PKT Tran, HKT Nguyen, LT Nguyen, HT Nguyen, TB Truong, VT Tran International Journal of Tourism Cities 9 (1), 302-322, 2023 | 17 | 2023 |
| Measuring customer based brand equity: a case of Heineken from the beer market in Vietnam TT Vinh Asian Social Science 13 (3), 177-184, 2017 | 17 | 2017 |
| Brand equity and consumer responses: conceptual framework and preliminary testing of scales NH Ngan, TB Thanh, TTK Phuong, TT Vinh International Journal of Business, Economics and Law (ISSN 2289-1552), 11-22, 2019 | 14 | 2019 |
| Customer-based brand equity and its application to destination: a case of domestic tourists in Danang City, Vietnam. TV Tran, TQN Vo, TD Cao, THT Doan Australian Journal of Basic and Applied Sciences 9 (23), 275-281, 2015 | 12 | 2015 |
| The impact of word of mouth on brand equity: A case study from the sportswear market in Vietnam TT Vinh, TB Thanh, NH Ngan, TTK Phuong International Journal of Economics and Business Research 21 (3), 411-432, 2021 | 9 | 2021 |
| The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam HKT Nguyen, PTK Tran, VT Tran Journal of Hospitality and Tourism Insights, 2023 | 6 | 2023 |
