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Cited by
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Since 2019
Citations
3
1
h-index
1
1
i10-index
0
0
0
2
1
2014
2015
2016
2017
2018
2019
2020
2021
1
1
1
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Christopher McKeon
Smeal College of Business,
Penn State University
Verified email at psu.edu -
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Proper mix of promotional offerings can produce for teams
WS DeSarbo, A Stadler Blank, C McKeon
Sports Business Journal 15 (24), 18
, 2012
3
2012
Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream
WS DeSarbo, C McKeon
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