| A direct utility model for asymmetric complements S Lee, J Kim, GM Allenby Marketing Science 32 (3), 454-470, 2013 | 67 | 2013 |
| Modeling indivisible demand S Lee, GM Allenby Marketing Science 33 (3), 364-381, 2014 | 46 | 2014 |
| Price promotions in choice models JR Howell, S Lee, GM Allenby Marketing Science 35 (2), 319-334, 2016 | 36 | 2016 |
| A direct utility model for market basket data S Lee, GM Allenby Fisher College of Business Working Paper, 2009 | 11 | 2009 |
| An economic analysis of demand of the very poor S Lee, SA Thomas, GM Allenby International Journal of Research in Marketing 37 (3), 544-556, 2020 | 5 | 2020 |
| A category-level model of asymmetric complements S Lee, J Kim, GM Allenby Fisher College of Business Working Paper, 2010 | 4 | 2010 |
| A direct utility model for access costs and economies of scope DS Kim, S Lee, T Hur, J Kim, GM Allenby Management Science, 2023 | 3 | 2023 |
| A choice model for mixed decision variables S Lee, H Kim, J Kim, GM Allenby Journal of choice modelling 28, 82-96, 2018 | 2 | 2018 |
| A direct utility model for economies of scope and access DS Kim, S Lee, J Kim, GM Allenby SSRN, 2017 | 2 | 2017 |
| An Economic Model for Charitable Donations MY Kang, B Park, S Lee, J Kim, GM Allenby | 2 | 2014 |
| A sequential choice model for multiple discrete demand S Lee, S Kim, S Park Quantitative Marketing and Economics 20 (2), 141-178, 2022 | 1 | 2022 |
| Economic Analysis of Charitable Donations M Young Kang, B Park, S Lee, J Kim, G Allenby Journal of Marketing and Consumer Behaviour in Emerging Markets, 40-57, 2016 | 1 | 2016 |
| A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods S Lee, H Kim, J Kim, GM Allenby Available at SSRN 2642948, 2016 | 1 | 2016 |
| This paper examines the effect of message characteristics on donation behavior using an economic MY Kang, B Park, S Lee, J Kim, G Allenby Journal of Marketing and Consumer Behaviour in Emerging Markets 2 (4), 40-57, 2016 | | 2016 |
Jaehwan KimProfessor of Marketing, Korea UniversityVerified email at korea.ac.kr
Jaehwan KimProfessor of Marketing, Korea UniversityVerified email at korea.ac.kr