| Revisiting the ‘university image model’for higher education institutions’ sustainability SR Manzoor, JSY Ho, A Al Mahmud Journal of Marketing for Higher Education 31 (2), 220-239, 2021 | 94 | 2021 |
| The strategic performance of Bangladeshi private commercial banks on post implementation relationship marketing CA Malarvizhi, R Nahar, SR Manzoor International Journal of Emerging Trends in Social Sciences 2 (1), 28-33, 2018 | 35 | 2018 |
| Investigating Value Co-creation Behaviour among International Postgraduate Students in Malaysia’s HEI’s SR Manzoor, C Malarvizhi, JBM Mahdee Indian Journal of Public Health Research & Development 10 (6), 1367-1372, 2019 | 5 | 2019 |
| Adoption of IOT technology among elderly NCD patients in Malaysia: A conceptual study based on the theory of planned behaviour CN Malarvizhi, SR Manzoor, S Jayashree International Journal of Online and Biomedical Engineering (iJOE) 17 (12 …, 2021 | 3 | 2021 |
| Exploring the Significance of IoT-Enabled Health Monitoring and Assistive Systems for Elderly NCD Patients in Malaysia C Malarvizhi, SR Manzoor | 3 | 2020 |
| Evaluating The Use Of Iot For Healthcare Providers In Treating Elderly NCD Patients In Malaysia. CAN Malarvizhi, SR Manzoor European Journal of Molecular and Clinical Medicine 8 (2), 696-706, 2021 | 2 | 2021 |
| Do internal branding factors influence employees’ brand endorsement in service organizations? A conceptual assessment T Khan, R Nahar, SR Manzoor Singaporean Journal of Social Sciences 3 (1), 1-10, 2020 | 2 | 2020 |
| Analysing the Purchase Intention and Behaviour Towards Green Food Packaging for Achieving Environmental Goals in Malaysia C Malarvizhi, S Jayashree, SR Manzoor Studia Universitatis Babeș-Bolyai Negotia, 67-82, 2019 | 2 | 2019 |
| The impact of marketing strategies upon students’ overseas university enrolment decisions CAN Malarvizhi, SR Manzoor, J Mahdee, A Al Mahmud Sustainable Economic Growth, Education Excellence, and Innovation Management …, 2017 | 2 | 2017 |
| An Empirical Study on investigating the key routes to customer delight L Jenefa, M Kumar, LH San, SR Manzoor Vels management Journal 1, 2015 | 2 | 2015 |
| Use of ICT in teaching introductory marketing principles at tertiary level in Malaysia: teaching convenience, learning enhancement and weak learner support SR Manzoor, A Al Mahmud Proceedings of Kuala Lumpur International Communication, Education, Language …, 2015 | 2 | 2015 |
| The implications of work-based learning initiatives in Malaysian universities: Developing international postgraduate students’ employability SR Manzoor, JKN Singh, A Al-Mahmud International Student Employability: Narratives of Strengths, Challenges …, 2023 | 1 | 2023 |
| Redefining a value co-creation behaviour model for student satisfaction in HEIs SR Manzoor, AA Mahmud International Journal of Services and Operations Management 45 (3), 293-313, 2023 | 1 | 2023 |
| Investigating the impact of university image on international students’ participation behavior: An empirical study SR Manzoor, CAN Malarvizhi, A Al-Mahmud, J Mahdee F1000Research 10, 1083, 2021 | 1 | 2021 |
| Bangladesh’s readiness for the international call center industry MZ Mamun, M Ahmed, SM Jahan, M Ahmed, M Akhtaruzzaman, ... Journal of Bangladesh Studies 21 (2), 2019 | 1 | 2019 |
| Identifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh CA Malarvizhi, S Jayashree, R Nahar, SR Manzoor Advanced Science Letters 24 (1), 220-222, 2018 | 1 | 2018 |
| Analyzing Push and Pull Factors for the Sustainable Impact of Inbound International Muslims in Malaysia: An Emerging Diaspora of Integrated Transnational Islam SR Manzoor, AA Mahmud Transnational Islam and Muslim Politics: Policies, Identities, and …, 2024 | | 2024 |
| The Impacts of a Redefined HEI Image Model on Postgraduate International Students' Satisfaction in Malaysia SR Manzoor, SC Chong, A Al-Mahmud, A Asmawi International Journal of Service Science, Management, Engineering, and …, 2024 | | 2024 |
| Malaysia–Japan Defense Industry Collaboration Prospects: Rejuvenation of the Look East Policy (LEP) CNA Malarvizhi, SR Manzoor, S Jayashree Eurasian Business and Economics Perspectives: Proceedings of the 31st …, 2021 | | 2021 |
| Exploring the Framework for Alliance Performance between Malaysia-Japan Defence Manufacturing Companies–A Conceptual Study SR Manzoor, CNA Malarvizhi, S Jayashree Asia Proceedings of Social Sciences 7 (1), 68-71, 2021 | | 2021 |
