| Herramientas de Marketing digital y competencia: una aproximación al estado de la cuestión M Membiela-Pollán, N Pedreira-Fernández Atlantic Review of Economics (ARoEc) 3 (3), 2019 | 163 | 2019 |
| Individual social capital and subjective wellbeing: The relational goods JA Pena-López, JM Sánchez-Santos, M Membiela-Pollán Journal of Happiness Studies 18, 881-901, 2017 | 42 | 2017 |
| Clarifying the concept of social capital through its three perspectives: individualistic, communitarian and macrosocial M Membiela-Pollán, JA Pena-López European Journal of Government and Economics (EJGE) 6 (2), 146-170, 2017 | 36 | 2017 |
| Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication V Crespo-Pereira, E Sánchez-Amboage, M Membiela-Pollán Profesional de la información 32 (1), 2023 | 31 | 2023 |
| La interrelación entre el" capital humano" y el" capital social": Una aproximación al caso español M Membiela-Pollán, JA Pena-López, E Sánchez-Amboage Atlantic Review of Economics (ARoEc) 2 (2), 2019 | 27 | 2019 |
| La teoría del capital social M Membiela Pollán A Coruña: Editorial Camiño do Faro, 2016 | 24 | 2016 |
| Estrategias comunicativas de social media influencers para creación de marca: el caso de Carlos Ríos y Café Secreto E Sánchez-Amboage, M Membiela-Pollán, C Rodríguez-Vázquez AdComunica, 123-150, 2020 | 21 | 2020 |
| Short video content en la estrategia de marca. Análisis del uso de TikTok por el Museo del Prado E Sánchez-Amboage, C Toural-Bran, M Membiela-Pollán, ... Universidad de Alicante. Grupo de Investigación Comunicación y Públicos …, 2022 | 17 | 2022 |
| Capital social: Glosario M Membiela Pollán El valor económico de la dimensión social. A Coruña: Editorial Camiño do Faro, 2013 | 13 | 2013 |
| Nostalgia, retro-marketing, and neuromarketing: an exploratory review V Crespo-Pereira, M Membiela-Pollán, E Sánchez-Amboage Journal of Creative Industries and Cultural Studies-JOCIS, 107-126, 2022 | 12 | 2022 |
| Relationship marketing and brand community: the case of Netflix C González, M Membiela-Pollán, M Cuns Redmarka. Revista de Marketing Aplicado 24 (2), 251-274, 2020 | 12 | 2020 |
| The inefficiency of the neoclassical paradigm in the promotion of subjective well-being and socioeconomic, and environmental sustainability: An empirical test for the Spanish case M Membiela-Pollán, M Alló-Pazos, C Pateiro-Rodríguez, ... Sustainability 11 (24), 7102, 2019 | 10 | 2019 |
| Short video content in the brand strategy: Analysis of the use of TikTok by the Prado Museum E Sánchez-Amboage, C Toural-Bran, M Membiela-Pollán, ... Revista Mediterránea de Comunicación/Mediterranean Journal of Communication …, 2022 | 7 | 2022 |
| Herramientas de Marketing Digital y competencia: una aproximación al estado de la cuestión MEM Pollán, N Pedreira-Fernández Atlantic Review of Economics, 2019 | 7 | 2019 |
| Time as a constituent value in attention economy VA Martínez-Fernández, MD Mahauad-Burneo 2018 13th Iberian Conference on Information Systems and Technologies (CISTI …, 2018 | 6 | 2018 |
| Social capital, an “asset” for community tourism in Ecuador M Membiela-Pollán, E Sánchez-Amboaze, C Rodríguez-Vázquez, ... 2019 14th Iberian Conference on Information Systems and Technologies (CISTI …, 2019 | 5 | 2019 |
| The generation of experiences as a differentiating strategic factor in the design of products: An approach from Neuromarketing MC Cuns, MEM Pollán, ES Amboage 2019 14th Iberian Conference on Information Systems and Technologies (CISTI …, 2019 | 5 | 2019 |
| Calidad del empleo juvenil en el contexto de la OCDE X Picatoste, I Novo-Corti, M Membiela-Pollán Revista de economía mundial, 125-150, 2022 | 4 | 2022 |
| Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing ME Membiela-Pollán, X Picatoste-Novo, JPJ Faustino Atlantic Review of Economics (ARoEc) 4 (1), 2-20, 2021 | 4 | 2021 |
| Social Capital: its role in marketing praxis through 17 ideas MM Pollán REDMARKA. Revista de marketing aplicado 23 (2), 75-96, 2019 | 4 | 2019 |
