| Positive word of mouth marketing: Explaining the roles of value congruity and brand love S Maisam, R Mahsa Journal of competitiveness 8 (1), 19-37, 2016 | 200 | 2016 |
| The power of creative advertising and consumers’ perceived risk M Shirkhodaee, S Rezaee Journal of Promotion Management 20 (5), 590-606, 2014 | 25 | 2014 |
| Factors affecting customer loyalty: the mediating role of customer relationship management quality M Arab, M Shirkhodaei, F Aligolifiroozjaii Tourism Management Studies 14 (45), 167-192, 2019 | 14 | 2019 |
| The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) M Shirkhodai, M Shahi, S Nejat, S Mahmudi Nasab New Marketing Research Journal 7 (3), 107-124, 2017 | 12 | 2017 |
| Investigating effects of relationship marketing tactics on customer satisfaction and loyalty (Iran Insurance Company) A Akbari, S Nejat, M Shirkhodaie New Marketing Research Journal 5 (1), 129-148, 2015 | 10 | 2015 |
| Investigating the effect of social media on the formation of trust and loyalty to the brand in the brand community (Case study: Instagram social network) M Shirkhodai, M Shahi, S Nejat, S Mahmoudinasab Journal of New Marketing Research 7 (3), 107-124, 2017 | 7 | 2017 |
| Examining the Effect of Destination Image on Satisfaction and Behavioral Intentions in Health Tourism (Case Study: Lavij Spa) M Shirkhodaie, M Alizadeh Sani, F Amoli Diva Journal of tourism planning and development 5 (17), 128-145, 2016 | 7 | 2016 |
| Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe MS Meysam Shirkhodaie, A Amirhosein Nouripour, F Fatemeh Shariati Consumer behavior studies journal 1 (1), 33-49, 2014 | 6 | 2014 |
| Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) M Shirkhodaie, H Fallah Lajimi, A Adabi Firoozjaei, ... Journal of Business Management 14 (3), 495-518, 2022 | 5 | 2022 |
| The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz M Shirkhodaie, A Kordnaeij, F Khalilipalandi Consumer Behavior Studies Journal 6 (1), 229-244, 2019 | 4 | 2019 |
| The effect of the value of pluralism, trust, quality and risk perception in the consumer's intention to purchase organic products (Case study: consumers of organic products … M SHIRKHODAIE, HI GHASEMI, LS HABIBNEZHAD JOURNAL OF HORMOZGAN CULTURAL RESEARCH REVIEW 6 (12), 75-89, 2017 | 4 | 2017 |
| Identification of Advertisement Message Delivery Motivations in Virus Marketing (Case Study: University of Mazandaran) M Shirkhodaie, S Rezaee Commercial Strategies 11 (3), 83-92, 2020 | 3 | 2020 |
| Investigating the effects of brand image on the potential employee’s intention to apply a job through mediating role of employer brand attractiveness (Case Study: students of … M Shirkhodaie, S Nejat, A Kameli, H Mehdikhani Journal of Sustainable Human Resource Management 1 (1), 127-113, 2019 | 3 | 2019 |
| Designing a model of science and technology policy making based on economic complexity approach MM َAhmadian Divkoti, H Ali Aghajani, M Shirkhodaei, AM Tehranchian Iranian Journal of Public Policy 4 (4), 9-27, 2019 | 3 | 2019 |
| The comparative analysis of the selected countries economic complexity in the national system of innovation framework MM Ahmadian Divkoti, HA Aghajani, M Shirkhodaei, AM Tehranchian Journal of economics and regional development 25 (15), 87-123, 2018 | 3 | 2018 |
| An Analysis of Customers' Complaint Behavior and Effects of Personal Characteristics S Shams, M Shirkhodaie, M Deldar Journal of Tourism Planning and Development 4 (14), 112-130, 2015 | 3 | 2015 |
| Factors influence customer trust in e-commerce (B2C Model) SH KhodadHoseini, M Shirkhodaei, A Kordnaeij Modarres Human Sciences 13 (2), 93-118, 2010 | 3 | 2010 |
| Typology of the transition path to payment technology (PayTech) in Iran M Pahlavanian, M Shirkhodaie, S Ghazinoory Science and Technology Policy Letters 13 (1), 5-25, 2023 | 2 | 2023 |
| Determining the transition path to emerging insurance technologies in Iran M Pahlavanian, M Shirkhodaie, S Ghazinoory Iranian Journal of Insurance Research 11 (2), 147-179, 2022 | 2 | 2022 |
| Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach S Nejat, A Kordnaeij, SH Khodadad Hosseini, M Shirkhodaie Journal of Business Management 13 (4), 886-910, 2022 | 2 | 2022 |
Mohammad Safari; Ph.D.Assistant Professor at the Faculty of Economics & Administrative Sciences University of MazandaranVerified email at umz.ac.ir
