| The bright side of online consumer behavior: Continuance intention for mobile payments S Purohit, A Rakhi, J Paul Journal of Consumer Behaviour, 2022 | 92 | 2022 |
| Adoption of mobile banking at the bottom of the pyramid: An emerging market perspective S Purohit, R Arora International Journal of Emerging Markets 18 (1), 200-222, 2021 | 44 | 2021 |
| Critical success factors affecting the restaurant industry: Insights from restaurant managers B Sharma, R Arora, M Kharub FIIB Business Review, 23197145211042429, 2021 | 11 | 2021 |
| Food Industry: Experiencing positive impact after goods and service tax implementation B Sharma, R Arora, G Sharma Materials Today: Proceedings 52, 1726-1732, 2022 | 7 | 2022 |
| The benefits and challenges of mobile banking at the Bottom of the pyramid S Purohit, R Arora The journal of contemporary issues in business and government 27 (1), 2222-2229, 2021 | 7 | 2021 |
| Airbnb experiences: Travelers’ purchase behavior and word-of-mouth S Purohit, R Arora, R Nunkoo, S Goolaup, M Das Journal of Travel Research 62 (7), 1569-1587, 2023 | 5 | 2023 |
| An analytical study of price volatility of selected agricultural commodity (black pepper) traded on NCDEX M Jain, R Arora Intercontinental Journal of Finance Research Review 2 (10), 46-54, 2014 | 5 | 2014 |
| Alternative raw material selection and impact of goods and service tax in food industry B Sharma, R Arora, G Sharma Materials Today: Proceedings 80, 1-7, 2023 | 3 | 2023 |
| Marketing of banking services in India R Arora Strategic Marketing Management and Tactics in the Service Industry, 107-133, 2017 | 3 | 2017 |
| PERCEIVED USEFULNESS, PERCEIVED TRUST AND EASE OF USE IN ADOPTION OF ONLINE BANKING SERVICES2 Reepu, R Arora IMCRA 5 (3), 2022 | 2* | 2022 |
| Role of gender on Intention to adopt mobile payments among generation Z S Purohit, R Arora Transnational Marketing Journal 9 (1), 167–180-167–180, 2021 | 2 | 2021 |
| Hype around bitcoin: Awareness and prospective in India S Agarwal, R Arora International Journal of Management, IT and Engineering 9 (6), 265-277, 2019 | 2 | 2019 |
| COVID-19: the economic collapse in India R Arora, S Purohit, S Agarwal Journal of Enterprise and Development (JED) 3 (2), 71-80, 2021 | 1 | 2021 |
| Performance & Estimation of Culled Banking Stocks K Jainani, R Arora International Journal of Management Studies 9 (3), 55-62, 2018 | 1 | 2018 |
| Marketing of Agricultural Commodities in India R Arora Strategic Marketing Management and Tactics in the Service Industry, 185-212, 2017 | 1 | 2017 |
| Bank segmentation at the bottom of the pyramid: a developing country perspective S Purohit, R Arora World Review of Science, Technology and Sustainable Development 18 (3-4 …, 2022 | | 2022 |
| TECHNOLOGY ADOPTION IN BANKING SECTOR: THE INDIAN CONTEXT Reepu, R Arora Academy of Strategic Management Journal 20, 1-16, 2021 | | 2021 |
| Entrepreneurship boost: predicated factors based study in digital era R Arora, K Jainani World Review of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | | 2021 |
| Bitcoin Hype Analysis and Perspectives in the South Asian Market S Agarwal, R Arora International Journal of Risk and Contingency Management (IJRCM) 9 (4), 18-29, 2020 | | 2020 |
| BANKING EFFICIENCY: A SYSTEMATIC LITERATURE REVIEW Reepu, R Arora International Journal of Management (IJM) 11 (6), 1408-1428, 2020 | | 2020 |
Dr. Sonal PurohitAssociate Professor, Symbiosis Institute of Business Management, IndiaVerified email at iima.ac.in
