| Modeling the brand extensions' influence on brand image EM Salinas, JMP Pérez Journal of business research 62 (1), 50-60, 2009 | 494 | 2009 |
| The negative impact of brand extensions on parent brand image E Martinez, JM Pina Journal of product & brand management 12 (7), 432-448, 2003 | 347 | 2003 |
| Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities R Bravo, J Matute, JM Pina Journal of Business ethics 107, 129-146, 2012 | 336 | 2012 |
| The influence of corporate social responsibility and price fairness on customer behaviour: Evidence from the financial sector J Matute‐Vallejo, R Bravo, JM Pina Corporate social responsibility and environmental management 18 (6), 317-331, 2011 | 283 | 2011 |
| The role of bank image for customers versus non‐customers R Bravo, T Montaner, JM Pina International Journal of Bank Marketing 27 (4), 315-334, 2009 | 261 | 2009 |
| Brand extension feedback: The role of advertising E Martínez, T Montaner, JM Pina Journal of Business Research 62 (3), 305-313, 2009 | 247 | 2009 |
| The effect of service brand extensions on corporate image: an empirical model JM Pina, E Martinez, L De Chernatony, S Drury European Journal of marketing 40 (1/2), 174-197, 2006 | 225 | 2006 |
| Downscale extensions: Consumer evaluation and feedback effects FDO Riley, JM Pina, R Bravo Journal of Business Research 66 (2), 196-206, 2013 | 144 | 2013 |
| Corporate brand image of financial institutions: a consumer approach R Bravo, T Montaner, JM Pina Journal of Product & Brand Management 21 (4), 232-245, 2012 | 133 | 2012 |
| The role of perceived value in vertical brand extensions of luxury and premium brands F Dall’Olmo Riley, JM Pina, R Bravo Journal of Marketing Management 31 (7-8), 881-913, 2015 | 132 | 2015 |
| Corporate brand image in retail banking: development and validation of a scale R Bravo, T Montaner, JM Pina The Service Industries Journal 30 (8), 1199-1218, 2010 | 125 | 2010 |
| Analysing teamwork in higher education: An empirical study on the antecedents and consequences of team cohesiveness R Bravo, S Catalán, JM Pina Studies in Higher Education 44 (7), 1153-1165, 2019 | 112 | 2019 |
| The effect of promotion type and benefit congruency on brand image T Montaner, JM Pina Journal of Applied Business Research (JABR) 24 (3), 2008 | 111 | 2008 |
| Effects of Corporate Image on Consumer behavior: A Study Applied to Commercial Banking R Bravo, J Matute, JM Pina Innovar 21 (40), 35-52, 2011 | 107* | 2011 |
| Consumer responses to brand extensions: a comprehensive model E Martínez, JM Pina European Journal of Marketing 44 (7/8), 1182-1205, 2010 | 101 | 2010 |
| Influence of corporate image on brand extensions: A model applied to the service sector E Martínez, JM Pina Journal of marketing communications 11 (4), 263-281, 2005 | 99 | 2005 |
| Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach JM Pina, FDO Riley, W Lomax Journal of Business Research 66 (9), 1411-1419, 2013 | 85 | 2013 |
| Effects of service experience on customer responses to a hotel chain R Bravo, E Martinez, JM Pina International Journal of Contemporary Hospitality Management 31 (1), 389-405, 2019 | 78 | 2019 |
| Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway JM Pina, NM Iversen, E Martinez Journal of Marketing Management 26 (9-10), 943-966, 2010 | 77 | 2010 |
| Gestión de la identidad corporativa: Evidencias en el sector bancario RB Gil, JM Vallejo, JMP Pérez Revista de Ciencias Sociales 22 (2), 49-62, 2016 | 73 | 2016 |
Jorge MatuteUniversitat Ramon Llull; IQS School of ManagementVerified email at iqs.edu
