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Anne Mollen
Anne Mollen
Doctoral Researcher Cranfield School of Management
Geverifieerd e-mailadres voor cranfield.ac.uk
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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
A Mollen, H Wilson
Journal of business research 63 (9-10), 919-925, 2010
20502010
Addressing the Ghost in the Machine or “Is Engagement a Sustainable Intermediate Variable between the Website Drivers of Consumer Experience and Consumers’ Attitudinal and …
A Mollen
unpublished MRes thesis), Cranfield University, Cranfield, 2007
12007
Consumer Engagement: Metric or Mantra? Scale Development, Validation and Application (An Abstract)
A Mollen, HN Wilson, EK Macdonald
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives-Fc; 100
A Mollen, H Wilson
Operations Research Management Science 51 (5), 521, 2011
2011
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Artikelen 1–4