| Pay me with Venmo: Effect of service providers’ decisions to adopt P2P payment methods on consumer evaluations L Huang, AP Ghosh, R Li, EC Ince Journal of the Association for Consumer Research 5 (3), 271-281, 2020 | 14 | 2020 |
| When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect L Huang, J Savary Journal of Marketing Research 60 (3), 585-601, 2023 | 6 | 2023 |
| Attenuating Endowment Effect With Venmo: Online Payment Systems Make It a Pleasure to Pay L Huang, J Savary ACR North American Advances, 2018 | 3 | 2018 |
| Assimilation and Contrast: The Two-sided Anchoring Effects of Recommender Systems X Guo, Y Wang, L Huang, J Li Journal of Systems Science and Systems Engineering 31 (4), 395-413, 2022 | 2 | 2022 |
| Time-insensitive budget tracking: Nudging consumers to spread out spending over time L Huang, A Pocheptsova Ghosh ACR North American Advances, 2018 | 1 | 2018 |
| More of the same: Painful payment methods decrease variety seeking L Huang, RA Siddiqui, AP Ghosh Marketing Letters, 1-13, 2023 | | 2023 |
| Buying More But Paying the Same? Retrofitting an Unplanned Purchase Into the Shopping Budget L Huang, A Plummer, AP Ghosh ACR North American Advances, 2021 | | 2021 |
| Consumer Financial Decision Making L Huang The University of Arizona, 2021 | | 2021 |
| More of the same: Higher pain of payment decreases variety seeking RA Siddiqui, L Huang, AP Ghosh Annual Conference of the Association for Consumer Research, 2019 | | 2019 |
| More of the Same: Higher Pain of Payment Decreases Variety Seeking L Huang, R A Siddiqui, A Pocheptsova Ghosh ACR North American Advances, 2019 | | 2019 |
| The Impact of Pain of Payment on Variety Seeking Behavior L Huang, R Siddiqui, A Pocheptsova Ghosh ACR North American Advances, 2017 | | 2017 |
Anastasiya Pocheptsova GhoshAssociate Professor of Marketing, University of ArizonaVerified email at email.arizona.edu
