| Social marketing meets interactive media: Lessons for the advertising community RP Hill, N Moran International Journal of Advertising 30 (5), 815-838, 2011 | 163 | 2011 |
| Illusion of safety: How consumers underestimate manipulation and deception in online (vs. offline) shopping contexts N Moran Journal of Consumer Affairs 54 (3), 890-911, 2020 | 33 | 2020 |
| Consumer information for data-driven decision making: Teaching socially responsible use of data KL Walker, N Moran Journal of Marketing Education 41 (2), 109-126, 2019 | 28 | 2019 |
| The power of emotional benefits: Examining the role of benefit focus on donation behavior N Moran, R Bagchi Journal of Advertising 48 (3), 284-291, 2019 | 25 | 2019 |
| Leveraging the Existing US Healthcare Structure for Consumer Financial Well‐Being: Barriers, Opportunities, and a Framework toward Future Research JD Dorsey, P Hill, N Moran, C Nations Azzari, F Reshadi, I Shanks, ... Journal of Consumer Affairs 54 (1), 70-99, 2020 | 12 | 2020 |
| Examining attitudes on pay for low level workers: do consumers care? N Moran Journal of Consumer Marketing, 2019 | 3 | 2019 |
| The Motivating Power of Money: Understanding Money’s Unique Effect on Motivation N Moran, P Herr ACR North American Advances, 2015 | | 2015 |
| The Power of Emotional Benefits: How Outcome Focus Affects Donation Behavior N Moran, R Bagchi ACR North American Advances, 2015 | | 2015 |
| When Excuses Backfire: the Ironic Effect of Excuses on Consumer Perceptions EC Ince, R Bagchi, N Moran ACR North American Advances, 2012 | | 2012 |
