| Thinking outside the ‘box’: A discussion of sports fans, teams, and the environment in the context of COVID-19 B Mastromartino, WJ Ross, H Wear, ML Naraine Sport in Society 23 (11), 1707-1723, 2020 | 135 | 2020 |
| The displaced fan: The importance of new media and community identification for maintaining team identity with your hometown team DR Collins, B Heere, S Shapiro, L Ridinger, H Wear European Sport Management Quarterly 16 (5), 655-674, 2016 | 67 | 2016 |
| User engagement from within the Twitter community of professional sport organizations ML Naraine, H Wear, DJ Whitburn Managing Sport and Leisure 24 (5), 275-293, 2019 | 53* | 2019 |
| Understanding esports: An introduction to the global phenomenon KL Adams, AC Billings, N Bowman, J Coble, GA Cranmer, G Devia-Allen, ... Rowman & Littlefield, 2019 | 47 | 2019 |
| Major Sport Events and Psychic Income: The Social Anchor Effect BD Oja, H Wear, AW Clopton Journal of Sport Management 32 (3), 257-271, 2018 | 44 | 2018 |
| # WeTheNorth: Examining an online brand community through a professional sport organization’s hashtag marketing campaign ML Naraine, A Pegoraro, H Wear Communication & Sport 9 (4), 625-645, 2021 | 43 | 2021 |
| Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity H Wear, B Heere, A Clopton Sport Marketing Quarterly 25 (2), 79-89, 2016 | 42 | 2016 |
| Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team H Wear, B Heere Journal of Sport Management 34 (5), 475-487, 2020 | 39 | 2020 |
| Inducing destination images among international audiences: The differing effects of promoting sport events on the destination image of a city around the world B Heere, H Wear, A Jones, T Breitbarth, X Xing, JLP Salcines, M Yoshida, ... Journal of sport management 33 (6), 506-517, 2019 | 30 | 2019 |
| Communal brand associations as drivers of team identity and consumer behavior H Wear, S Hills, B Heere, M Walker Journal of Global Sport Management 3 (3), 1-19, 2018 | 27 | 2018 |
| Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team KRN Reifurth, H Wear, B Heere Sport Management Review 23 (3), 428-442, 2020 | 9 | 2020 |
| What's in a Name? A Case Study of NBA Basketball in Charlotte. H Wear, D Rodgers Collins, B Heere Sport Marketing Quarterly 27 (2), 124-134, 2018 | 9 | 2018 |
| It's about time: A longitudinal examination of attitudes and brand associations of a women's professional sport team H Wear, ML Naraine, JT Bakhsh Sport Marketing Quarterly 31 (2), 128-140, 2022 | 8 | 2022 |
| Reconceptualizing a model of demonstration effects: Integrating rational, affective, and behavioral constructs JT Bakhsh, LR Potwarka, ML Naraine, H Wear European Sport Management Quarterly 23 (3), 745-766, 2023 | 6 | 2023 |
| The esports consumer experience ML Naraine, H Wear Understanding Esports: An Introduction to the Global Phenomenon, Lexington …, 2019 | 4 | 2019 |
| Drivers of Brand Community: Examining the Impact of Brand Associations on Team Identity H Wear, D Collins, S Hills, M Walker | 2 | 2016 |
| Letting the Dogs Out: The Impact of Team Service Dogs on Brand Image, Perceived Altruism, and Behavioral Intention. B Mastromartino, H Wear, ML Naraine, K Reifurth Sport Marketing Quarterly 31 (4), 2022 | 1 | 2022 |
| Branded for success: A longitudinal examination of brand associations as drivers of team identification for a new sport brand H Wear University of South Carolina, 2017 | 1 | 2017 |
| Branding the Farm: An Investigation of Minor League Baseball Affiliate’s Relationships to Their Parent Clubs D Collins, H Wear, M Nagel | | 2016 |
| Wearing Pride on Their Sleeve: An Examination of the Relationship between Team and University Identity and Brand Equity H Wear University of Kansas, 2014 | | 2014 |
Michael L. NaraineBrock UniversityVerified email at brocku.ca
