| What's in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits KA Botner, A Mishra, H Mishra Journal of Marketing Research 52 (1), 39-55, 2015 | 31 | 2015 |
| The Influence of the Phonetic Elements of a Name on Risk Assessment KA Botner, A Mishra, H Mishra Journal of Consumer Research 47 (1), 128-145, 2020 | 8 | 2020 |
| When to Conduct an Eveready Survey: The Importance of Aided Awareness B Isaacson, KA Botner The Trademark Reporter 111 (3), 693-711, 2021 | 1 | 2021 |
| How Does Risk Sound? the Fit Between Harsh (Soft) Names and Uncertainty (Certainty) K Botner, A Mishra, H Mishra ACR North American Advances, 2017 | | 2017 |
| Marketing Decision Making and Its Downstream Effects on Consumer Behavior KA Botner David Eccles School of Business, University of Utah, 2015 | | 2015 |
| Fighting For a Cause Or Against It: a Longitudinal Perspective K Botner, A Mishra, H Mishra ACR North American Advances, 2013 | | 2013 |
Himanshu MishraDavid Eccles Professor of Marketing, University of UtahVerified email at utah.edu
Himanshu MishraDavid Eccles Professor of Marketing, University of UtahVerified email at utah.edu