| Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 24859 | 2010 |
| Business models of social enterprise: A design approach to hybridity W Grassl ACRN Journal of entrepreneurship Perspectives 1 (1), 37-60, 2012 | 437 | 2012 |
| Meta‐SWOT: introducing a new strategic planning tool R Agarwal, W Grassl, J Pahl Journal of Business Strategy 33 (2), 12-21, 2012 | 213 | 2012 |
| The reality of brands: Towards an ontology of marketting W Grassi American journal of economics and sociology 58 (2), 313-359, 1998 | 167 | 1998 |
| Austrian Economics: Historical and Philosophical Background W Grassl, B Smith Routledge, 2010 | 138* | 2010 |
| Ethics and economics: Towards a new humanistic synthesis for business W Grassl, A Habisch Journal of Business Ethics 99, 37-49, 2011 | 93 | 2011 |
| Hybrid forms of business: The logic of gift in the commercial world W Grassl Journal of Business Ethics 100 (Suppl 1), 109-123, 2011 | 76 | 2011 |
| Electronic Customer Care in the New Economy A Muther Springer, Berlin, 2002 | 73* | 2002 |
| Aquinas on management and its development W Grassl Journal of Management Development 29 (7/8), 706-715, 2010 | 56 | 2010 |
| Strategic Brand Management: Building, Measuring, and Managing Brand Equity. W Grassl Journal of Consumer Marketing 17 (3), 263-272, 2000 | 26 | 2000 |
| A theory of Austria W Grassl, B Smith | 24 | 1986 |
| Markets and morality: Austrian perspectives on the economic approach to human behaviour W Grassl Austrian Economics (Routledge Revivals), 114-144, 2010 | 22 | 2010 |
| Austrian Economics: Historical and Philosophical Background B Smith, W Grassl London and Sydney: Croom Helm, 1986 | 15 | 1986 |
| Toward a unified theory of value: From Austrian economics to Austrian philosophy W Grassl Axiomathes 27 (5), 531-559, 2017 | 11 | 2017 |
| Integral human development in analytical perspective: A Trinitarian model W Grassl Journal of Markets & Morality 16 (1), 2013 | 11 | 2013 |
| Entrepreneurial intent among students: Are business undergraduates different W Grassl, J Jones Marketing Management Association Spring 2011 Conference, 2005 | 10 | 2005 |
| A general theory of competition: Resources, competences, productivity, economic growth by Shelby D. Hunt W Grassl The Review of Austrian Economics 16 (4), 385-393, 2003 | 10 | 2003 |
| Civil economy: The trinitarian key to papal economics W Grassl, A Habisch Panel Session on “Econo, 2011 | 7 | 2011 |
| Civil Economy: The Trinitarian Key to Papal Economics W Grassl Panel Session on “Econo, 2011 | 7 | 2011 |
| Grenznutzenlehre und Ethik W Grassl Ethik. Grundlagen, Probleme und Anwendungen, Akten des V. Internationalen …, 1981 | 7 | 1981 |
Barry SmithProfessor of Philosophy, Biomedical Informatics, and Computer Science, University at BuffaloVerified email at buffalo.edu
