The strategic role of listing price in marketing real estate: theory and evidence
A Yavas, S Yang - Real Estate Economics, 1995 - Wiley Online Library
Abstract The seller of a real estate property and his broker have two primary goals: to sell the
properly for as high a price as possible and as quickly as possible. While these are separate
objectives, they are closely related through the listing price of the seller. The listing price
affects how long it takes to find a buyer (ie, Time On the Market= TOM), and TOM influences
the price that results from the bargaining between the seller and the buyer. This leaves the ...
properly for as high a price as possible and as quickly as possible. While these are separate
objectives, they are closely related through the listing price of the seller. The listing price
affects how long it takes to find a buyer (ie, Time On the Market= TOM), and TOM influences
the price that results from the bargaining between the seller and the buyer. This leaves the ...