Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland
K Tajeddini - Tourism Management, 2010 - Elsevier
While researchers have explored the relationship between customer orientation,
entrepreneurship and innovativeness with business performance in different organizations,
few such studies exist on the hotel industry. This current work investigates the potential
influences of these variables on hotel industry performance. Data for this study was collected
through personal questionnaires collected from 156 hotel managers and owners from ...
entrepreneurship and innovativeness with business performance in different organizations,
few such studies exist on the hotel industry. This current work investigates the potential
influences of these variables on hotel industry performance. Data for this study was collected
through personal questionnaires collected from 156 hotel managers and owners from ...