An Empirical Investigation of Variations in Real‐Estate Marketing Language over a Market Cycle
K Robertson, A Doig - Housing, Theory and Society, 2010 - Taylor & Francis
Abstract The present study examines the language of residential property listings under
different market conditions. Property listings in one of New Zealand's most popular property
magazines were examined over an eight year period, during which time both a buoyant and
slower market were experienced. One magazine from the month of September for the years
2001–2008 was coded for the incidence of 13 variables. Findings revealed linguistic ...
different market conditions. Property listings in one of New Zealand's most popular property
magazines were examined over an eight year period, during which time both a buoyant and
slower market were experienced. One magazine from the month of September for the years
2001–2008 was coded for the incidence of 13 variables. Findings revealed linguistic ...