The lasting effects of social media trends on advertising
E Wright, NM Khanfar, C Harrington… - Journal of Business & …, 2010 - search.proquest.com
Abstract Americans are exposed to an astounding number of advertising messages every
day. The result of this bombardment of advertising on society is that consumers have
become increasingly resistant to traditional forms of advertising. After spending millions of
dollars on mass advertising that consumers tend to block out and ignore, marketers have re-
evaluated their advertising methods and are following holistic marketing concepts that ...
day. The result of this bombardment of advertising on society is that consumers have
become increasingly resistant to traditional forms of advertising. After spending millions of
dollars on mass advertising that consumers tend to block out and ignore, marketers have re-
evaluated their advertising methods and are following holistic marketing concepts that ...