[PDF][PDF] Understanding the Benefits of Social Exchange in B2B Communities
L Simmons, C Simmons, A Ammeter… - Issues in Information …, 2010 - lakishasimmons.com
ABSTRACT The study focuses on why organizations host and why entrepreneurs participate
in business-to-business (B2B) virtual communities. The answer to this question can aid
hosting organizations in creating and using B2B virtual communities in ways that will provide
them economic benefits. We use social exchange theory to develop a model and research
hypothesis based on a synthesis of the B2B ecommerce and the virtual communities' ...
in business-to-business (B2B) virtual communities. The answer to this question can aid
hosting organizations in creating and using B2B virtual communities in ways that will provide
them economic benefits. We use social exchange theory to develop a model and research
hypothesis based on a synthesis of the B2B ecommerce and the virtual communities' ...
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