Entrepreneurial orientation, distinctive marketing competencies and organizational performance
DT Smart, JS Conant - Journal of applied business research, 1994 - search.proquest.com
Abstract A study examines the entrepreneurial orientation (EO) of 599 independent
businesspeople and compared those with high, medium, and low EO along a series of
distinctive marketing competency and organizational performance measures. EO is
measured using a new multi-item scale that is based on an integrative definition of
entrepreneurship. Results indicate that EO is positively and significantly related to ...
businesspeople and compared those with high, medium, and low EO along a series of
distinctive marketing competency and organizational performance measures. EO is
measured using a new multi-item scale that is based on an integrative definition of
entrepreneurship. Results indicate that EO is positively and significantly related to ...