How IBM builds vibrant social communities

D Kiron - MIT Sloan Management Review, 2012 - search.proquest.com
And why not? IBM's products are more akin to a fine wine than to a canine commodity.“IBM
itself deploys our technologies for our own business purpose,” says Schick.“We're a user of
Sametime, we're a user of Lotus Notes, we're a user of IBM Connections. We use all of our
collaboration technology across the 430,000 employees and another 75,000 contractors that
are inside of IBM at any given moment.” Schick has been pivotal to IBM's work in social ...