A review of social media and implications for the sales process
JM Andzulis, NG Panagopoulos… - Journal of Personal …, 2012 - Taylor & Francis
Technology-based research has a long, storied history in the sales discipline. Beginning
with the role of computers to laptops, moving to the influence of the Internet, onward to
customer relationship management and sales force automation applications, and now to the
role of social media, sales research is being shuttled into a new technological paradigm.
The purpose of this paper is to review the role of social media in the sales force and the ...
with the role of computers to laptops, moving to the influence of the Internet, onward to
customer relationship management and sales force automation applications, and now to the
role of social media, sales research is being shuttled into a new technological paradigm.
The purpose of this paper is to review the role of social media in the sales force and the ...