A SWOT analysis of competitive knowledge from social media for a small start-up business
G Brooks, A Heffner… - The Review of Business …, 2014 - search.proquest.com
Abstract The analysis of data from social media sites can provide useful decision-making
information for businesses; however, can small businesses with limited budgets and limited
technical expertise compete in this new social media driven market? This study provides a
proof of concept for increasing a company's competitive knowledge through the use of the
Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework model by ...
information for businesses; however, can small businesses with limited budgets and limited
technical expertise compete in this new social media driven market? This study provides a
proof of concept for increasing a company's competitive knowledge through the use of the
Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework model by ...