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In a globalized and hyper-connected world, organizations need to be constantly changing in order to adapt to the needs of their business environment, which implies that their business processes must also be constantly changing.

To illustrate this, consider the case of a toy store whose sales practices may change radically depending on whether they are executed over the Christmas period or during vacations, principally due to the changes in the volume of the demand. For the Christmas season, they might employ a process that prioritizes efficiency and volume (throughput), while during the vacation season they might use a process which focuses on the quality of their customer service.